Beauty Store Business

SEP 2016

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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18 September 2016 | Kesu01, From makeup kits to skincare sets, there's something here for everyone who made the "nice" list. by Karen Wilhelmsen WITH SO MANY PRODUCTS OUT THERE, IT CAN BE OVERWHELMING FOR YOUR CUSTOMERS to try to guess what everyone wrote down on their holiday wish lists this year. So, we've rounded up the hottest gift sets and organized them into categories to make it simple. We consulted the senior brand manager for China Glaze, Regina Rodriguez, to see what will be trending this winter. "Customization is the real driving force when it comes to gift-giving this year. For example, at Ulta this holiday season, beauty guests are able to custom create a nail polish gift set, tailoring it to match the personality and style of the gift recipient. This personalized touch really adds to the value and sentiment in any gift," she says. Rodriguez also has a tip for your customers looking to impress their friends and family. "I really enjoy seeing brands take an untraditional route to holiday gift giving. For example, this year China Glaze's holiday collection is inspired by a beachfront holiday, so each shade has a vibrant but cool coastal chic vibe—very untraditional but so on-point for today's consumers." From makeup to manicure sets and more, let's get started with our guide to give the gift of beauty this holiday season.

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