76 August 2016
|
beautystorebusiness.com
Discover how South Korea
is infl uencing the global
natural-beauty market as
we break down 12 hot
trends—and how to try them.
by Karen Wilhelmsen
BY NOW WE'VE ALL NOTICED THE RECENT SURGE IN
BB creams, sheet masks and unusual natural ingredients like
snail mucin on the market. But what you may not realize is
just how many of the latest emerging natural beauty trends
have come from South Korea.
Last year alone, South Korea exported an estimated $208
million in cosmetics to the United States—which is expected
to rise to $1 billion within the next five years. To get the low-down
on the hottest trends in the natural beauty world, and to
explore whether these trends influenced by Korean products
are right for your business, we spoke to Paige Padgett, celebrity
makeup artist and the author of The Green Beauty Rules:
The Essential Guide to Toxic-Free Beauty, Green Glamour, and
Glowing Skin, and Glow Recipe's co-founder Sarah Lee.