Beauty Store Business

AUG 2016

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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Page 9 of 139

8 August 2016 | 48 FEATURES 14 The 5 Gyres Institute Some personal-care products are polluting our waterways and threatening marine life— which is something beauty consumers ought to know. By Manyesha Batist 30 CozmoLight Innovation and vision drive the beauty industry's brightest LED lighting company. By Malena Jaime 48 Catch Some Rays COOLA Suncare seeks to create the best sunscreens under the sun using luxury, organic products at an affordable price point. By Karen Wilhelmsen 54 The Elegance of Old Hollywood Discover how hair artist and stylist Mustafa Avci went from being a dreamer to one of secrets for achieving success in the beauty industry with her innovative products. By Karen Wilhelmsen 98 ABCs Of Retailing Quick ways to brush up on your business from A to Z! By Dr. Steven Austin Stovall MERCHANDISE 40 Hair Accessories Galore These stylish accessories will take your customers' beautiful hairstyles to the next level. By Karen Wilhelmsen 60 Moisture Must-Haves Unmask the secret to soft, healthy hair with these elite hair masques. By Malena Jaime COLUMNS 36 Makeup Musings Korean beauty and skin care are heavily infl uencing today's makeup trends and forming the future beauty market. By Lori Leib 72 Skincare Spotlight TULA is looking to turn the concept of "antibacterial" into "probacterial" products in beauty. By Ada S. Polla the industry's most prolifi c infl uencers of vintage glamour as the owner of Salon M. By Karen Wilhelmsen 66 Proactive Practices Thirty things employees can do when business is slow. By Dr. Steven Austin Stovall 76 The K Beauty Craze Discover how South Korea is infl uencing the global natural- beauty market as we break down 12 hot trends—and how to capitalize on them. By Karen Wilhelmsen 86 Back To Basics Blackpants Workwear's creator Leonie McDermott shares her story and insider CONTENTS August 2016 Vol. 22 No. 8 40 54

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