Beauty Store Business

AUG 2016

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80 August 2016 | Lastly, DD creams, or "dynamic do-all" creams, combine the benefits of both a BB and CC cream, but have more of a concen- tration on anti-aging. How to Try It: One of the leading South Korean cosmetic companies is AmorePacific, whose products you can now purchase through Sephora. To try a high quality, antioxidant-rich CC cream with SPF 50, grab the Color Control Cushion Compact for buildable yet lightweight coverage, available in five shades. Suggested retail price: $60; 2. CHARCOAL "Long used as a detoxifier, charcoal acts as a magnet to draw out dirt and oil as well as whisking them away, and it works best when in prolonged contact with the skin," Lee says. "Charcoal helps to detoxify skin by gently lifting away impurities and dead skin cells while sup- plying nutrients into the skin to reveal instant brightening effects." From bar soaps and masks to even toothpastes, you can now find activated charcoal (treated carbon) inside a variety of products. How to Try It: The Purifying 2-in-1 Charcoal Mask from derma e acts to rid your face of toxins and micro-pollutants with the help of activated charcoal that is "known for absorbing 100 to 200 times its weight in impurities." With a natural clay formula infused with apricot seed powder, this mask will help unclog your pores of dirt and bacteria for a refreshed look. SRP: $19.50; 3. CUSHIONS We have South Korea to thank for the new trend of everything from BB cream compacts, blushes and lip tints now fea- turing cotton cushion applicators. This revolutionary design helps makeup apply more evenly to the skin for well-distributed color—that doesn't feel bulky. For light- weight coverage and a soft, dewy com- plexion, have your customers grab their favorite products in cushion form. How to Try It: For a quick and easy application of blush, try Berrisom's Oops! Tint Cheek Cushions, available in Sugar Pink or Cream Peach. Fortified with 15 plant-based ingredients and a formula that acts like a tint, this creamy blush even works well on oily skin. The cushion is also removable so you can wash it and reattach it after each use. SRP: $16.22; 4. COLLAGEN Collagen is a protein that helps maintain the skin's suppleness and elasticity. So, it makes sense that it's a highly sought- after ingredient for those looking to creams with anti-aging properties. There are even collagen drinks on the market that claim to reverse signs of aging. "Some experts say if you drink col- lagen, your body is going to digest it and break it down, so it may be better topi- cally," Padgett says. "Your skin absorbs about 60% of what you put on it in a matter of 30 seconds, so collagen is a really great ingredient." How to Try It: To smooth fine lines and wrinkles for plumper-looking skin, try Pevonia's Power Repair Age-Defying Marine Collagen Cream. It not only slows the signs of aging but will pro- tect against UV rays, rehydrate dry skin and works well to create a smooth base before applying makeup. SRP: $84; 5. CLEANSING OILS Though Japanese cleansing oils became popular first, the craze for them in U.S. can be attributed to the rise in K Beauty's influence. For those with oily skin, it may seem like adding more oil to your face will just clog your pores, but cleansing oils can actually help those of all skin types. Cleansing oils attach to the impuri- ties on the skin's surface, which leaves the face moisturized and clean once rinsed off. Unlike oil-free cleansers that can leave skin stripped of natural oils and dry, cleansing oils restore the skin's natural balance while infusing it with botanicals and vitamins. "K Beauty has influenced our skincare regimes in the U.S. and how we will be taking care of our skin as well as the tex- ture of our makeup. We're going towards a much dewier look. I see a lot of balms coming out and skin glosses—the '90s are coming back in style," Padgett says. How to Try It: Light and not greasy like other oil-based cleansers, Skinfood's Egg White Pore Cleansing Oil will clean your skin gently while removing tough dirt and grime. SRP: $18.39; eng. 6. SHEET MASKS A huge trend in Asia that's now sweeping the nation, sheet masks are an easy way to moisturize skin and restore hydration because they are packed with vitamins and minerals. They also don't require you to wash your face afterwards, so the serum on the mask can continue to penetrate the skin throughout the day. Once more, "sheet masks, and masks in general, are easy to find in natural brands," Padgett says. How to Try It: The South Korean- based cosmetics brand TonyMoly now has a store in New York. For nourished skin, have customers try the three-layer pulp sheet mask I'm Real Rice Mask "We're going towards a much dewier look. I see a lot of balms coming out and skin glosses—the '90s are coming back in style." –Paige Padgett

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