Beauty Store Business

AUG 2016

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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Page 77 of 139

76 August 2016 | Discover how South Korea is infl uencing the global natural-beauty market as we break down 12 hot trends—and how to try them. by Karen Wilhelmsen BY NOW WE'VE ALL NOTICED THE RECENT SURGE IN BB creams, sheet masks and unusual natural ingredients like snail mucin on the market. But what you may not realize is just how many of the latest emerging natural beauty trends have come from South Korea. Last year alone, South Korea exported an estimated $208 million in cosmetics to the United States—which is expected to rise to $1 billion within the next five years. To get the low-down on the hottest trends in the natural beauty world, and to explore whether these trends influenced by Korean products are right for your business, we spoke to Paige Padgett, celebrity makeup artist and the author of The Green Beauty Rules: The Essential Guide to Toxic-Free Beauty, Green Glamour, and Glowing Skin, and Glow Recipe's co-founder Sarah Lee.

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