Beauty Store Business

AUG 2016

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64 August 2016 | beautystorebusiness.com READ YOUR LABEL Kenra Professional shares hat your customers should look for—and avoid—in a hair masque. • "Some key ingredients that you should look for are proteins, amino acids and keratin for intense strengthening and conditioning benefits." • "Panthenol is a must-have for conditioning." • "Any kind of extracts, such as seed extract or fruit extract, will help condition the hair but also provide intense hydration and thermal protection, giving hair a shiny, soft end result." • "Consumers should avoid a hair masque that is thin. The ideal hair masque is twice as thick as your everyday conditioner. A thin masque has a hard time staying put on the hair for the full 15 minutes, resulting in the hair not being fully [saturated]." ■ Malena Jaime is a writer and editor in Orange County, CA. Dax Hair Care Don't be fooled—Dax Hair Care's Roots Hair Mayonnaise is unlike anything you'd find in your refrigerator. Rich in nutrients and natural oils, it delivers radiant revitalization when customers use it as a masque. SRP: $9.99 daxhaircare.com Fantasia Hair Care For true moisture replenishment from the inside out, enlist the help of Fantasia Hair Care's Pure Tea Reconstructor, a one-minute, intensive hair treatment that utilizes pure tea and other natural botanicals to zone in on dry strands. SRP: $8.35 fantasiahaircare.com La Brasiliana For customers in need of an intensive strengthening treatment, look to La Brasiliana's Olio di Morocco Hair Mask, which recovers shine while deeply repairing damaged hair. SRP: $12.95 la-brasiliana.com DevaCurl Give curls a heavenly experience with DevaCurls' Heaven in Hair deep-conditioning treatment, which makes ringlets unbelievably soft to the touch. SRP: $39.95 devacurl.com Goldwell Utilizing keratin and liquid silk, Goldwell's Kerasilk Control Intensive Smoothing Mask will deliver long-lasting shine, making hair feel like just that—silk. SRP: $44.99 goldwell.us Savannah Hair Therapy The Moisture Repair Shea Butter Treatment Masque has an intense conditioning formula produced from the shea nut that leaves ultra-dry, coarse or unruly hair manageable, soft and strong against damage. SRP: $38 savannahhairtherapy.com Kenra Professional Repair and reconstruct dry, damaged locks with Kenra's Nourishing Masque, which rejuvenates hair with needed moisture and leaves it silky smooth. SRP: $23 kenraprofessional.com HI • PRO • PAC Help your customers get the ultimate in moisture with HI • PRO • PAC's Shea Butter Moisture Masque, specially formulated to hydrate and restore dry or chemically treated hair back to its natural luster. SRP: $10 demertbrands.com Pro Rituals Whether used as a leave-in or rinse-out treatment, the Oil-In-Reviving Cream from Pro Rituals offers a lightweight, nutrient-rich formula that will instantly soften and transform brittle locks. SRP: $20 prorituals.com

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