Beauty Store Business

AUG 2016

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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62 August 2016 | Not Your Mother's For hair so damaged it needs an emergency-response team to revive its moisture, direct your customers to Not Your Mother's Intensive Hair Unit Renewal Treatment, which uses carrot root extract to bring locks back to life. SRP: $9 Roux Help customers get the most out of one product with Roux's Rejuvenating Keratin Strengthening Conditioner, which doubles as a masque and uses a Triple Keratin Complex to renews hair's natural moisture. SRP: $9.99 Sanzi Hair Care Specially designed with 100%-organic aloe barbadensis leaf juice, Sanzi Hair Care's organic Conditioners serve as daily detanglers or intensive leave-in treatments for touchably soft strands every time. SRP: $18 Caretrico Talk about hydration—Caretrico's hair mask type-EX features an extraordinarily high concentration of moisture to ensure damaged strands retain every bit of hydration it craves. SRP: $55 HYDRATION HOW-TO "For some ho needs serious hydration, they should add moisture throughout their entire routine," says Laken Rose, senior artistic manager for Kenra Professional. Discover a fe ips for injecting moisture into every step of your customers' haircare routine. 1. Choose the right cleanser. "We recommend cleansing the hair with a moisture-enhancing shampoo, such as the Kenra Moisturizing Shampoo." 2. Seal in the moisture. "Then, [apply] a hair masque for 15 minutes. You will see the best results from a masque if you blow-dry the masque into your hair, then rinse the product out. This ensures the hydration from the masque really saturates the hair's cuticle. Style the hair with a cream, and finish your style by applying oil to the ends." 3. Repair and revive. "Someone with chemically treated hair should look for hair masques that repair or strengthen the hair, such as the Kenra Platinum Revive Treatment. Every time you go to get your hair colored, your hair cuticle gets weaker and weaker. Ensure your hair retains its natural sheen and bounce by using a reparative or strengthening masque." 4. Regular maintenance. "For most people, we recommend using a hair masque once a week. If your hair is really course and dehydrated, we would recommend using a hair masque 2-3 times a week." Briogeo For hair that's in need of some major repair, have customers turn to Briogeo's Don't Despair, Repair! Deep Conditioning Mask, which has been formulated with the brand's unique NOVA complex to offer natural, rich hydration to lifeless locks. SRP: $36 Malibu C Customers can give their dry, thirsty locks a mega-dose of hydration with Malibu C's Miracle Repair Reconstructor, a powerful hair masque that targets and transforms even the driest strands— topped with a fragrant kiss of orange. SRP: $36 (box of 12 packets)

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