Beauty Store Business

AUG 2016

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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Page 53 of 139

52 August 2016 | Taking this concept and running with it, Birchby created Bare Republic, a line exclusively available at Target that launched in May 2015. The line started with five cruelty-free SPF min- eral sunscreens formulated with zinc oxide, titanium dioxide and plant-derived antioxidants to help skin shield against harmful UVA and UVB rays. Bare Repub- lics water-resistant products are free of chemical actives and contain no parabens or retinyl-palmitate. Since its debut a little more than a year ago, the brand has added three new SKUs, "with our first foray into after-sun care for Bare Republic," Birchby says. In March 2016, the five-time MLS Cup champions LA Galaxy soccer team even proclaimed Bare Republic its official suncare brand. With the company expanding, Bare Republic needed a new office, which came in the form of a 44,000-square-foot workplace in Carlsbad, California. "The space is a light-drenched modern build- ing filled with floor-to-ceiling windows, contemporary art, stand-up ergonomic desks, surfboards and our four-legged, tail-wagging employees," he says. "San- dals and short sleeves are the norm, but buttoned up shirts are also welcome anytime. We have an open-office floor plan, which offers a fantastic environment for collaboration and team building, which we didn't have before." WITH DESIGN IN MIND With its sleek and brightly colored pack- aging, it's no surprise that someone with an eye for design created COOLA's rec- ognizable look. "It is not widely known that I actually went to school for art—so it is something that is near and dear to my heart," Birchby explains. "As such, we treat all our products and assets like pieces of art. Everyone at COOLA has a passion for design—something that hopefully shows through all things COOLA. Our new office is perfect to showcase our art collection—hopefully, inspiring staff and adding a little extra passion to their work." COOLA's beautiful packaging even caught the attention of another big brand, Tommy Bahama, who approached the company about designing a "suncare collection and assortment that spoke to its demographic and loyal clientele," he says. After collaborating together, he calls the Tommy Bahama suncare line "simple yet stunning,"—of course, integrating his knack for high-quality for- mulas and fresh scents into the process. SPREADING THE WEALTH Birchby received another honor recently when ICMAD (Independent Cosmetic Manufacturers and Distributors) asked him to be a keynote speaker. "Being chosen as a keynote speaker was a great honor. I love to tell our story; and to have others want to hear and, hopefully, learn from it is incredibly flattering! I think every opportunity to share and broaden our story offers us an opportunity to learn and grow as well," he says. He also encourages other entrepre- neurs to join ICMAD because it has been "a great association to be involved with," Birchby says. "To be honest, I wish I used them even more at the beginning of start- ing COOLA, as it would have helped us bypass some very hard learning lessons. Live and learn, as they say!" "Honestly, I cannot think of a better industry to be a part of. The beauty/skincare industry is filled with such passionate and caring people who love to make other people's lives better. Our products are all about the senses—touch, feel, look, smell—and I love making products that make people feel great. I enjoy push- ing the envelope of developing products to enhance well-being, and [keep people] healthy and protected." ■ Karen Wilhelmsen is a writer and editor based in Orange County, CA. Images courtesy of COOLA Suncare 1 Prime: With a weightless formula that protects skin, COOLA's Mineral SPF 30 Daydream Makeup Primer is water resistant and ideal for all skin types. Formulated with iris, white lily and honeysuckle stem cells, this unscented primer evens out skin tones and minimizes pores. Suggested retail price: $42 2 Protect: "My wife is in love with our new R silliance BB+ Cream," says Chris Birchby, founder of COOLA Suncare, Bare Republic and Hang Ten Sunscreen. Your customers can try the Face SPF 30 R silliance BB+ Cream in light/ medium (pictured) or medium/dark as the perfect tinted moisturizer for healthy, glowing skin with sheer coverage. It has a sweet rose scent, is made from plant stem cells and is water resistant for up to 80 minutes. SRP: $52 3 Tint: COOLA's Mineral Liplux SPF 30 collection comes in six tinted shades. Summer Crush (pictured) is a deep pink hue that's water-resistant for up to 40 minutes, features a minty rose flavor and contains revitalizing cupuacu butter and mongongo oil. SRP: $18 4 Set: "For makeup lovers, try COOLA's Makeup Setting Spray," Birchby says. The Face SPF 30 Makeup Setting Spray is 70% certified organic, fortified with green tea and aloe, and features a matte finish. For a fresh-looking face all day, even for those with sensitive skin, customers can simply mist all over the face for advanced protection. SRP: $36 5 Recover: To moisturize and repair dry skin after a full day in the sun, have customers grab Bare Republic's Daily Recovery Milk & Honey Serum, fit for after-sun care and even sun burns. With its light, refreshing scent and aloe to help heal skin, it's an everyday essential for summer. SRP: $11.99 THE MAKEUP LOVER'S MUST-HAVES Take a shine to the Top 5 hottest products made for beauty lovers every here— and of all skin types. 5 4 3 2 1 "The most important thing to me was making healthy sun care available to everyone—no matter the size of their wallet." Get Connected! @barerepublic & @coola_suncare

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