Beauty Store Business

AUG 2016

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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28 August 2016 | Focus On . . . Focus On . . . Mirror, Mirror Today's vanity toppers offer adjustable features to refl ect the fairest of them all. by Ann H. Carlson 1 The dual-sided Conair Reflections LED Lighted Collection oval vanity mirror offers 7x magnification on one side and 1x mag- nification on the other to reflect the entire face. The energy-saving LED bulbs never need replacement, and the cordless, battery- operated mirror also features a slim design and a polished chrome finish. Suggested retail price: $39.99 2 For retail counters or everyday use, the Qosmedix LED Lighted Table Top Cosmetic Mirror features 16 LED lights, an adjustable tilt and a small compartment for bobby pins or other accessories. A manual switch on the back powers on the battery-operated device, while the lights are controlled by a touch sensor in the front. The mirror features a black base and trim. SRP: $19.50 3 Designed to channel old Hollywood glamour, the best-selling Broadway Vanity by Vanity Girl Hollywood features a dimmer for its 13 bulbs, as well as plug outlets for airbrushes and hot tools. Used by modern celebrities, such as Ariana Grande, the mirror is made in Los Angeles and offers a manufacturer's warranty. Vanity Girl Hollywood is a finalist in this year's Beauty Pitch. SRP: $399 4 Made with energy-efficient LED lights that do not give off heat, the Zadro LED Variable Lighted Vanity Mirror offers three vari- able brightness levels for daytime, office or evening light. Featuring an adjustable neck length and mirror-head angle, the dual-sided mirror offers 1x true view and a 10x magnified view. The mirror comes in a satin nickel finish. SRP: $159.99 ■ Ann H. Carlson is a Los Angeles-based writer and editor. Photography by Armando Sanchez, model photo:, Jamie Grill Photography 1 3 2 4

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