Beauty Store Business

AUG 2016

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128 August 2016 | beautystorebusiness.com News TEXTUREMEDIA ISSUES ITS ANNUAL CONSUMER INSIGHTS REPORT TextureMedia and global market research firm Phoenix Marketing International have partnered to deliver the TextureTrends 2016 report, which provides a comprehensive assessment of the textured-hair market. Michelle Breyer, NaturallyCurly.com co-founder and head of business development for TextureMedia, says, "The 2016 results highlight the power of this consumer in reshaping the haircare landscape— both in terms of greater product availability and the expanded selection at retailers. "There also has been movement away from viewing this category in terms of ethnicity ... Texture truly does transcend ethnicity," states Breyer. The 200-page report draws from more than 5,000 consumers and explores many areas of purchasing behavior and product usage. It provides detailed and actionable market intelligence for both retailers and brands. Here's a sampling of its key findings about textured-hair consumers: • Spend on average $37 a month on product—20% more than straight-haired consumers • Fifty percent continue to buy even after they've found their Holy Grail product • Seventy-seven percent cocktail products on a regular basis • Forty-seven percent rank reviews as the most important purchasing consideration of a new product • Forty-four percent rank ingredients as the top purchasing consideration of a new product • Fifty percent say a sample encouraged them to purchase a product • Fifty-four percent consider shea butter the most desirable ingredient, followed by argan oil • Eleven percent of coily consumers rank frizz as a concern, while 46% of wavies rank it as their top concern • Forty-two percent of women with coily hair wear their hair natural most often ■ RANGEME RAISES $4 MILLION RangeMe, the global online marketplace that efficiently connects retailers with in-demand products and suppliers, announced in May that it has raised $4 million led by Simon Equity Part- ners, Freestyle Capital and Transmedia Capital. RangeMe is the first-of-its-kind vertical market- place that connects retailers and consumer goods suppliers. Its technology platform allows easy product discovery for retailers, and boosts brand visibility and speed-to-market among suppliers. Since launching in the United States in September 2015, the platform has generated more than 30,000 product reviews by retail buyers and numerous success stories of products landing on retail shelves. "This capital will enable RangeMe to further dominate the online product-discovery space in the U.S. market," says founder and CEO Nicky Jackson. "RangeMe is experiencing exponential growth, fueled by unprecedented product innova- tion in the consumer packaged goods industry." • Just prime once and continuously spray an even, large spray pattern for 3 seconds • Quietly delivers aerosol quality spray without any harmful propellants • Ultra versatile: works with water, alcohol, hairspray, tanning products, leave-in conditioners, treatment oils, and more! • Choose fve vibrant designs or transparent clear Visit www.ericoind.com for our full line of products and custom printing services. Low minimums. All containers made in the USA. 13777 Bee Street, Dallas, Texas 75234 Toll Free: 800-223-7426 Fax: 972-243-3005 Now you can spray a continuous fine-mist stream in any direction from every angle with reduced hand fatigue! FLAIROSOL The revolutionary, refillable fine-mist trigger spray bottle that moves with you! VISIT US AT BOOTH 33242 DURING COSMOPROF AND SEE WHAT TRIPS YOUR TRIGGER!

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