Beauty Store Business

AUG 2016

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120 August 2016 | beautystorebusiness.com News HOME SCENTS DRIVE SALES GROWTH WITHIN PRESTIGE FRAGRANCE While the U.S. prestige fragrance category as a whole has been experi- encing increases in both dollar and unit sales, the greatest lift is coming from the $49.9-million niche of the home scents market, according to The NPD Group. The heightened popularity of prestige candles and diffusers combined with their higher price tags are driving much of the growth within fragrance, reported the global information company in May. "During a time when consumers are being more prudent in their retail spending, they are also seeking services and activities that offer an experience. Home scents fulfill this desire; when it comes to fragrance, consumers are drawn to the experiential aspect of home scent," says Karen Grant, global beauty industry analyst at The NPD Group. "Today, consumers are expanding their scent engagement from being primarily a singular, personal encounter to also being a shared experience in their homes with candles and reed diffusers." Consumers are both spending more on prestige fragrance candles and diffusers, as well as purchasing more of them. Candles—the largest segment within home scents—saw an 18% increase in dollar sales and a 15% growth in unit sales in the 12 months ending April 2016. The category has grown by over $11 million in the past two years. Fragrance diffusers experienced a 36% spike in dollar sales and a 27% lift in units over the last 12 months. During the last two years, its sales have nearly doubled in volume. In terms of average retail prices, candles grew by 2% to nearly $29, while diffusers increased by 7% to nearly $37. Within home scents, smaller segments—including potpourri and room fresheners—also experienced growth during these 12 months. Potpourri made a comeback, with dollar sales up 3% after the previous year's 6% decline, while room fresheners are growing exponentially, with sales up 26%. "The growth across many different aspects of home scent illustrates the heightened importance of this market, and the opportunity for further development," states Grant. "This is still a niche in the prestige fragrance arena, and all signs are that home scents still have the upside for even more expansion." TOP PRESTIGE CANDLE AND DIFFUSER ITEMS, BASED ON DOLLAR SALES FRAGRANCE CANDLES FRAGRANCE DIFFUSERS Lime Basil Mandarin Candles Lime Basil Mandarin Scent Surround Diffuser Diptyque Baies Candle English Pear & Freesia Scent Surround Diffuser Wood Sage & Sea Salt Pomegranate Noir Scent Home Candle Surround Diffuser Source: The NPD Group, Inc. / U.S. Prestige Beauty Total Measured Market, 12 months ending April 2016 IN MEMORIAM: JAY RICHARD "JJ" STONE MAY 20 , 1935 -MAY 25 , 2016 Jay Richard Stone, 81, left heavy hearts with his unex- pected passing on May 25. Jay was one-of-a-kind with a heart of gold. He made everyone feel special—whether he knew him or her for five minutes or 50 years. Jay was born in New York City, and grew up on Long Island in Far Rockaway, New York. At the age of 14, Jay and his sister, Roberta, lost their parents within a year of each other. From an early age he developed a strong work ethic, working the night shift in a pharmacy and weekends at a gas station to support himself while living in a boarding house. Jay graduated from Far Rockaway High School, where he played the trumpet in the school band. After high school, Jay drove a bus for the Green Bus Lines/Green Lines, then an ambulance to put himself through New York University. After getting his business degree, he served in the army in Germany, where he loved to play the trumpet for the troops and received many accolades for his contributions. Professionally, Jay was a legend in the beauty business. His first job in the industry was selling Vita-Fluff with his good friend Mac Miller. They joined forces to create Miller & Stone, where he became a manufacturers rep. Then he partnered with Bob Jones to form Stone & Jones, subsequently venturing out to start his own company: Jay Stone Sales. His strong work ethic, his genuine interest in people, and his personal demeanor made him the ultimate salesman. Jay instilled all of these qualities to his son, Kendall, who now runs the company. Personally, Jay had a deep love of aviation, attaining his pilot's license and flying his own plane for many years. He even married a stewardess, Shirlene, the mother of his children. Jay loved being by the pool and travelling to the beach. He also played golf for many years, and was a huge Dallas Cowboys fan. Jay was the ultimate joke teller and storyteller—he lived to make people laugh. He was a great mentor to many, and was often thought of as a second father— helping many in both their personal and professional lives. Jay was generous—not only financially but with his time too. He volunteered every Wednesday night for 10 years at the Suicide and Crisis Center of North Texas, taking calls, offering encouragement and support—and undoubtedly saving many lives. Affectionately known as "JJ," he was a devoted and proud grandfather. He loved spending time with his grandkids, whether it was simply getting ice cream or cheering them on at their sporting events. Jay also loved his dog, Chili, and had great affection for all of his pets over the years. He lived life to the fullest and enjoyed time with his friends and family. His personality and optimistic attitude can be summed up by his favorite phrase: "How sweet it is!" Jay will be missed by all who knew him. Jay is survived by his eldest daughter, Renee Hopkins, and son-in-law, Todd Hopkins of Denver, as well as his son, Kendall Stone, wife Claire, and their children, Parker and Chappel Stone. Jay's memorial service was held June 10 at the Gateway Church in Dallas. Please visit the Restland Funeral Home's website, restlandfuneralhome.com, if you would like to make a personal tribute. In lieu of flowers, the family asks that donations be made in Jay's honor to the Suicide and Crisis Center of North Texas (sccenter.org) or the SPCA of Texas (spca.org). Image courtesy of Jay Stone Sales Associates

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