Beauty Store Business

AUG 2016

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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CEO Spotlight 106 August 2016 | beautystorebusiness.com of salons and manicurists for use on clients. We recently just launched a new wholesale program with lower minimums and discounts for those not looking to resell, but use for fantastic client manicures. We have always said our polish is nail art in a bottle, so we think clients will love picking out which glittery polish to wear! What separates KBShimmer from other companies? At KBShimmer, we have three things that set us apart from other compa- nies. First, staying connected to our fans through social media. We have a fan group where we can interact directly with our customers and can really tap into what they are looking for. Second, we try hard to keep ahead of the trends. We pay attention to fashion and lifestyle design to see what colors are going to be hot, and then we bring those colors into our collections. We also communicate directly with suppliers to see what they have is new and upcoming. Last, we are still family owned. My husband and I own the business and my sister and sister-in-law both work for the company. Our other employees are family friends. So growing our company and doing well is very important. We are helping support not only employees, but family. Who inspires you? It is hard to pick just one person that inspires me. My parents have always been a huge inspiration with their work ethic, with each working and growing in their respective companies for years. My in-laws owned their own salon, along with creating handmade décor. They were a huge inspiration when it came to taking leap of opening my own business. I was truly blessed to have such strong people to inspire each step of my journey. What is your hero product? Clearly On Top, our quick dry top coat. This is a must have for smoothing out glitter manicures, protecting the colors from chipping and providing an ultra- glossy shine! ■ Breanna Armstrong is managing editor of Beauty Store Business. Follow her on Instagram and Twitter @BreArmstrong. Get Connected! @kbshimmer @kbshimmer facebook.com/KBShimmerBathandBody kbshimmer.com

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