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8 July 2016 | beautystorebusiness.com Photography by Armando Sanchez Amid many exciting changes companywide over the past couple of years, this beauty powerhouse is now primed and positioned for global-beauty takeover! by Manyesha Batist HELEN OF TROY, ONE OF THE HOTTEST PRODUCT DEVELOPERS in the professional-beauty industry—boasting hair appliances, tools and popular brands such as Hot Tools and Gold 'N Hot, along with many other lines—has kept beauty retailers on their toes for years. The company prides itself in bringing innovation to market, as evidenced by its continuous new-product introductions. In recent years, the company has been shaking up its approach to the market in a greater way, with numerous changes and updates to its company structure, management and focus. The company's new president of global beauty Leah Bailey says it best, "Helen of Troy is at a critical place in its development with a new CEO, Mr. Julien R. Mininberg, two years ago, and a new direction focused on the consumer of our products directing our efforts." Scott Hagstrom Leah Bailey Terri Taricco-Cropp