Beauty Store Business

JUL 2016

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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96 July 2016 | BEAUTY HIGHLIGHTS Alluring fragrance and eye-popping col- ors are always in abundance at the show. When it comes to trending fra- grances, industry insiders point to a rise in gourmand notes for spring 2016. "There's also an increased interest in violet; but with a contemporary focus, with other notes coming through the sweet floral," says Margo Breznik, owner and creative director of Tatine. The company recently debuted a violet candle and introduced its version of a gourmand—a plum fragrance featuring fruity tart and sour notes. As always, there's a focus on clean, nat- ural ingredients. Beauty company Sanari unveiled a "clean burning" candle. "Our scents are all plant-based—from herbs, spices, flowers and fruits, which are certified organic, and they're made with certified- natural and kosher-certified essential oils," says Rebecca Aghalarpoura, creator and founder of Sanari. The candle's wax is also plant based and made from non- GMO soy and coconut wax. For pure burning, its wick is 100% cotton. Giving back is a priority for Sanari—a percent- age of sales from the candle collection is donated to breast cancer research. Eco-conscious and sustainability continue to be drivers of innovation as well. Many companies such as Spinster Sisters—a handcrafted face and skin- care collection—are certainly doing what they can to eliminate waste and present their products in recyclable packaging. With recent headlines declaring that the world's oceans will contain more plastic than fish by 2050, eco-conscious compa- nies continue to respond. Disturbed by the pile of empty aerosol shaving cream cans generated annually, it was obvious to the founders of Spin- ster Sisters that another solution was vital. A solid shaving soap was created and results in nearly no waste. Unlike traditional products, there aren't any cans to recycle and even the shrink-wrap is compostable. Optimism abounds! Here's a look at eight top-notch beauty items that are sure to entice consumers in seasons to come. ADORAtherapy Laura McCann, president 917.297.8904, ADORAtherapy is an aromatic, plant-based collection that stimulates the senses and awakens the pleasures of humanity. Its philosophy is that with proper planting, growing, harvesting and distillation tech- niques, each plant is nurtured and utilized to its fullest capability. The plants then grow and fulfill their ability to assist in transforming, rejuvenating and balancing the human condition. Adora Winquist, chief formulator and CEO, is the power behind the company's Gal on the Go Mood Boosts. The company's lineup of alluring sprays invites glamour girls to explore a variety of personas. Crafted with essential oils, the sprays are free of alcohol and chemicals. Choose from Seductive (Patchouli, Sandalwood and Clove), Beautiful (Blood Orange and Jasmine), Smart (Lemon, Grapefruit and Rosemary), Balanced (Rose, Gardenia and Jasmine), Inspired (Peppermint, Chamomile and Sage), Peaceful (Lavender, Rosewood and Cardamom) and Awake (Sacred Tulsi, Cinnamon and Frankincense). Suggested retail price: $20, 10-ml. bottle Babescrub Kim Peirce, founder Skincare and body collection Babescrub was launched by entrepreneur Kim Peirce in 2013. Formulated with a mixture of certified-organic and natural ingredients, Babescrub is an artisan beauty brand that is manufactured in Australia. Its products are specifically developed to detoxify and usher in some balance to the daily beauty routine. Babe- scrub's formulas contain luxe ingredients, such as maca- damia oil and sweet almond oil, to hydrate and soften skin, as well as caffeine and sugar, which alleviate the appearance of cellulite and stretch marks. Proudly listed as certified-cruelty free, Babescrub is also suitable as a vegan product with Choose Cruelty Free Australia. After lounging beachside or pool- side, the skin needs to be restored and rehydrated. Babescrub's nourishing Body Soufflés unleash the power of sweet almond oil, macadamia oil and shea butter to rehydrate. Its rich formulation aims to protect, restore and replenish the skin after environmental stresses have taken their toll. The soufflés are available in Punk Rose (sparkling man- darin, crushed violet leaf, Persian rose petals and crisp morning dew), Ver- bena Gypsy (fresh herbs, crisp verbena, crushed rose leaf and lavender bloom) and Wild Daisy (strawberries, white daisies, woody musk and tangy grape- fruit). It is free of parabens, sulphates, propylene glycol and DEA (diethanol- amine). There's also no artificial coloring. SRP: $30 Beekman 1802 Tomei Thomas, vice president When Josh Kilmer-Purcell and Brent Ridge stumbled across the Beekman 1802 Farm in Sharon Springs, New York, they had no plans to create a bath- themed business. However, they were eventually inspired by the sprawling landscape, as well as the close-knit community surrounding the farm. In 2008, the "Beekman Boys" set out on a mission to demonstrate that a farm can extend well beyond its fences. The company's collection of bath and body items is inspired by the pure simplicity of country life. The duo collaborates with ADORAtherapy Beekman 1802 B k 1802 Babescrub Product photography by Armando Sanchez

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