Beauty Store Business

JUL 2016

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Page 79 of 115

78 July 2016 | continue with the charity event," says Ciocan. "This year we've rebranded the charity event that used to be exclusively dedicated to City of Hope. This year it's called Inspire, and the money collected from the dinner component will go to both PBA Foundation and City of Hope." Beauty Pitch is open to entrepreneurs representing beauty companies from all sectors, including prestige, mass, clini- cal, organic/natural and the professional salon/spa market. Entrepreneurs may apply to either the start-up or estab- lished business categories, depending on the company's stage of business. The start-up category is for small business "seeding" stage investment candidates, seeking angel or venture capital. The rev- enue requirement for start-up companies is $100,000 to $5 million. The estab- lished business category is for businesses with annual revenue exceeding $5 mil- lion. Businesses interested in applying for this category need to be willing to work with private-equity investment groups. Beauty Pitch applicants are also ben- efitting from CPNA's collaborations with two of the largest national distributors: Amazon Launchpad is building a dedicated online boutique, featuring the semifinalist companies; while BSG CosmoProf is select- ing one professional brand to place into all of its 1,200 stores nationally. Ciocan explains that this year's Beauty Pitch will be an event within an event, allowing attendees to buy a ticket and then go to Inspire, the charity event, where they'll have a cocktail recep- tion, dinner and enjoy the Beauty Pitch competition at 8:30 p.m. Or they can just buy a Beauty Pitch ticket, which includes the cocktail hour, followed by the live competition, with no dinner. "The live event's confirmed judges to date are John Paul DeJoria, co-founder and chairman of John Paul Mitchell Systems and The Patron Spirits Co.; Mark Spinks, president of Beauty Systems Group; and Deanne Kaczerski, editorial director of Time Inc.'s MIMI, a beauty social site. Last year's inaugural Beauty Pitch drew about 1,400 people. However, with this year's event being scheduled for Saturday night, CPNA organizers are expecting a bigger turnout as more execu- tives will be available to attend. TONES OF BEAUTY One of CPNA 2015's successes was the Tones of Beauty section featuring multicultural beauty products. In fact, the section did so well last year, that it's being expanded for the 2016 show; it featured 14 companies last year, and will feature 20 for CPNA 2016. "I'm glad that we've been able to continue [Tones of Beauty], which has been such a successful program for us. [Concerning] multicultural: We don't have any international beauty trade shows that speak to that," says Ciocan. "We have a really nice selection of products this year. We have beautiful brands like AJ Crimson Beauty. And we wanted to take the conver- sation further; [so] we have a session [lined up] as well." That session is "From Concept to Creative: How to Best Engage the Multi- cultural Market," scheduled for Sunday, July 24, at the Mandalay Bay Convention Center. It's taking place in collaboration with love, Aunt Bonnie—which also worked with CPNA to curate last year's Tones of Beauty. Its host is Ebony magazine's fashion and beauty director Marielle Bobo; and it will include discussion on what it takes for a brand to present itself and engage with consumers from a creative point of view to branding. Kline and Co. will also share in the conversation, offering market stats and the direction of the market. SPECIAL DISCOUNT FOR BSB READERS As an exclusive special offer, Beauty Store Business readers can purchase show tickets at a 50% discount by using code "2016BEAUTY." Beauty store owners can also register with the following manufac- turers rep firms to take advantage of two complimentary show tickets: Gerry Udell Inc., Greg Dawson & Associates, Jay Halaby + Associates, The Kirschner Group, South- east Rep Services, Ted Fishman & Associ- ates, The Freeman Group and Van Nest Company. Complimentary badges may not be obtained after July 1. For more informa- tion, visit ■ Manyesha Batist is a freelance writer and editor based in Denver, and a former editor at Beauty Store Business. "I' l d h ' b bl Image courtesy of Cosmoprof North America VISIT US AT COSMOPROF NORTH AMERICA BOOTH #26087

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