Beauty Store Business

JUL 2016

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76 July 2016 | YouCam Makeup app, CPNA will also have a presence on, which is one of the largest beauty com- munities online. The CPNA Beauty Circle Shop will highlight the latest trends in beauty, as identified at the show by featured exhibitors, allowing them to build organic traffic on their websites and social channels. So, ultimately, it's great visibility for CPNA exhibitors—and that's at no cost. It's just a built-in, value- added opportunity for exhibitors. ENTREPRENEUR ACADEMY This new offering was inspired by Beauty Pitch, which debuted at CPNA 2015, as a competition for beauty entrepreneurs looking for investors and mentorship. The Entrepreneur Academy is an extension of this concept, as it helps position beauty entrepreneurs for investment opportunities. "On Sunday, it will be a daylong program where every hour there's a different topic, and we cover topics like legal: Do you need to register with the FDA? How do you register your patent or trademark? How do you work with suppliers? Do you own your formula?" explains Ciocan. "And we'll have a panel with investors, and they'll talk about the kind of questions you go in asking and being prepared for when you meet with an investor; as well as how you create your business plan. And, how do you work at distribution? Do you understand the margins that will be required if you go in Sephora versus a professional channel? "I'm excited to offer this, because in our space, there's a lot of people who come from outside of the industry. There's a lot of start-ups, and this just gives them an opportunity to ask the questions that they would normally have to hire a very senior-level executive or a consultant to answer," adds Ciocan. Attendees may buy a single session, specific to their interest, or the whole day. The whole-day package includes access to the daylong program, plus lunch; a three- day pass to Cosmoprof North America; and access to the Beauty Pitch event, which is scheduled for Saturday, July 23. The acad- emy, which is held the day after Beauty Pitch 2016, is intended to show attendees how to turn ideas into action, build a brand, manage financials and more. Each one-hour class features an interactive lecture with a Q&A session to follow. "Being Cosmoprof, we're always looking at what is not being done, who is our audience, and how can we serve them," says Ciocan. "I think that this type of education, this type of session is so critical because our business is driven by entrepreneurs." Ciocan adds that people who are interested in taking advantage of this program will need to sign up, as they'll only be accepting 40 people per session. "We want to have it as a workshop where you can roll up your sleeves, and it's going to be split up into smaller groups. The presenters want to have an opportunity to work hands-on with the attendees," says Ciocan. Class descriptions and à la carte class prices are available at cosmoprof ation. aspx. The general pricing is: Professional Beauty Association member price: $575, until June 24; $675, beginning June 25 Nonmember price: $775, until June 24; $875, beginning June 25 EXPANSIONS & MORE … Beauty Pitch Speaking of Beauty Pitch 2016, the event has been moved from Sunday morning to Saturday night. "We wanted to move it because on Saturday night you have more exhibitors No. 1, who are able to go because they're not setting up their booths in the morning. And then it can be more like a networking event. It's going to be a cocktail hour, and then we will Images courtesy of Cosmoprof North America &RPHVHHXV DW&RVPRSURI 1RUWK$PHULFD %RRWK 800.626.1921

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