Beauty Store Business

JUL 2016

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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Page 61 of 115

60 July 2016 | Skincare Spotlight In this legislative effort, the United States, in effect, followed Europe's lead. Indeed, Cosmetics Europe, which repre- sents European companies and associa- tions in the cosmetics and personal-care industry, recommended in October 2015 that its members discontinue the use of microbeads in wash-off cosmetics and personal-care products for exfoliating and cleansing purposes, effective 2020. A proposed alternative to microbeads, as suggested by some in the industry, include jojoba esters. Jojoba beads act in a way similar to microbeads and are considered less likely to harm the envi- ronment. However, some experts say that these ingredients often cost more or have a more problematic supply chain. A FEW FAVORITE EXFOLIATORS While listing all exfoliating products is impossible, below are a selection of popular ones, both mass and prestige, both chemical and physical (listed in alphabetical order): Alchimie Forever Gentle Refining Scrub This is a dual-action exfoliator with both physical-exfoliation ingredients (jojoba esters and cranberry beads) and papaya enzyme (papain) for chemical exfoliation. The idea is that the physical-exfoliating ingredients help to loosen dead skin cells, making it easier for the enzyme to dissolve them. Boots Botanics Microdermabrasion Polish Age Defense From a United Kingdom brand, this super- fine mechanical polish is made of pumice to buff away rough, dull skin quickly. Dermalogica Microfoliant This cult product has a rice-based powder formula that activates upon contact with water, releasing papain, salicylic acid and rice enzymes that micro-exfoliate dead cells, instantly leaving skin smoother and brighter. This is an example of a chemical at-home exfoliating product. Dr. Brandt Microdermabrasion Skin Exfoliant Similar to the Boots Botanics Microderm- abrasion Polish Age Defense, this product aims to mimic the effect of microdermabra- sion. However, it combines some acids in the formulation, creating a dual-exfoliation system: It contains both aluminum-oxide crystals and lactic acid. Kate Somerville Exfolikate This popular product contains fruit enyzmes from papaya, pineapple and pumpkin, as well as lactic acid. This is a great example of a chemical at-home exfoliating product. Sonic Cleansing Brushes While this is not a wash-off product, sonic cleansing and the leading brand, Clarisonic, should not be forgotten during an exfoliation discussion. Indeed, sonic cleansing is a form of physical exfoliation: Sonic frequency of more than hundreds of movements per sec- ond work to exfoliate the skin mechanically. St. Ives Apricot Scrub This brand markets itself to be America's No. 1 scrub brand; and this award-winning Apricot Scrub is a physical exfoliator containing apricot shells, corn kernel meal and walnut extracts. ■ Ada S. Polla is the president and CEO of Alchimie Forever. She is the co-creator of her familyÕs Swiss-based skincare line, which she launched in the United States in 2004. Her skincare knowledge and business skills have yielded double-digit annual-revenue growth for the brand. She holds an MBA from Georgetown University and received a bachelor of arts degree from Harvard University. Have You Pssst... Heard? 800-323-6449 Booth #30277 Fun in the sun...for your hair! From the beach to the bathroom, this brush, with its special wavy bristle design, glides through hair in seconds, gently detangling, ųåÚƚÏĜĹčÆųå±ĩ±čåŸØ±ĹÚŞųåƴåĹƋĜĹčāƼě±Ƶ±ƼŸ±ĹÚŸƋ±ƋĜÏ. Great for "kids" of all ages! The " Faux Boar Bristle" Brush You Never Saw Coming! A vegan alternative to boar bristle, this brush boasts nylon bristles that help improve texture, stimulate the scalp, prevent breakage and frizz, and leave hair soft, shiny and smooth. S t y l e ! Spornette's got N E W Summer

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