Beauty Store Business

JUL 2016

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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52 July 2016 | Fright Night No Halloween look would be complete without lashes. Fright Night's wickedly dramatic Spooky Lashes will help your customers create any look whether they're dressing up as a fairy princess or a ghostly creature. SRP: $3.99 Palladio Instantly create any eye shape with Palladio's Immortal Kajal Lasting Cream Eyeliner, which is easily blendable to use as a liner or shadow. For a vampy pout that lasts all through Halloween night, enlist the help of Palladio's Velvet Matte Cream Lip Color in the richest, darkest shades. SRPs: $6 (eyeliner), $7 (velvet matte) Sparks For gorgeous, vibrant locks that last well past Halloween—but work perfectly for that killer costume—direct clients to Sparks' Bright Hair Color in daring shades like Orange Crush, Red Hot, Electric Blue, Key Lime and Purple Passion. SRP: $7.99 Graftobian Makeup Co. Help your customers instantly turn themselves into a pale-faced ghost or creepy clown with Graftobian's full-coverage Clown White Cream. SRPs: $7.99 (2.5 oz.); $15.99 (8 oz.) Make Up For Ever Even if your customers' costumes don't require face paint, they'll need makeup that lasts all through Halloween night. Look to none other than Make Up For Ever's Ultra HD Foundation SRP: $43 Bodyography The best Halloween looks pack a lot of wow factor. Direct your clients to Bodyography's Pure Pigments Palette for a variety of vibrant eye-shadow shades with extreme color payoff— and extreme results. SRP: $72 Orly A good costume's all in the details. Help customers polish off their Halloween persona with a few devilishly fun Holographic Glitter Lacquers like Monster Mash, Right Amount of Evil and R.I.P. SRP: $10 Overtone For the committed Halloween lover sporting orange locks, Overtone's Vibrant Orange Daily Conditioner gently deposits color to replenish what washing removes—ensuring that color lasts for the whole season. SRP: $17

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