Beauty Store Business

JUL 2016

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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100 July 2016 | beautystorebusiness.com Elaine Binder and Michael Popovsky launched their Los Angeles-based company 14 years ago with a mission to replace daily body wash with a luxurious body buffer infused with top- notch skincare ingredients. Created for glamour girls who enjoy a decadent bath experience, the Spongellé Shimmer Collection offers a buffer with a built-in body wash that is infused with a fusion of exotic extracts, rich moisturizers and one- of-a-kind fragrances. The buffers multitask to cleanse, exfoliate, massage, nourish and offer a dash of sparkle. They can be used day or night for a subtle glow and are available in Brilliant Tuberose (bronze), Pearl Blossom (silver) and Radiant Amber (gold). SRP: $20 type.lites Crystal Nguyen 650.200.0865, wholesale@typelites.com typelites.com Established in 2010 by former roommates Tricia Jang and Crystal Nguyen, type.lites was part of a shared vision to create a lifestyle brand that celebrates innovative design and quality craftsmanship. The type.lites collection aims to bring an aromatic experience and touch of whimsy to the home. Explorers, jet-setters and creative types will enjoy the company's new type.set col- lection, which is a great gift idea. The sets, which contain a black-ink pen, a soft-cover journal (40 ruled pages) and an aromatic travel-size candle, are perfect for those who enjoy jotting down ideas, experiences and memories. The type.sets are available in three variations: The Creative (grapefruit mandarin), The Jet-Setter (citrus cilantro) and The Explorer (seaglass). Each candle is hand poured using vegetable soy wax and is set with a wooden wick that is crafted in America. SRP: $22 ■ Regina Molaro is a freelance writer whose work has appeared in a variety of magazines from consumer to trade. She covers the beauty, fashion, art and lifestyle categories. type.lites Product photography by Armando Sanchez

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