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70 May 2016 | beautystorebusiness.com News FLORA • PY ANNOUNCES DISTRIBUTION AGREEMENT WITH SPILO WORLDWIDE Flora•py—a new line of facial-sheet masks that provides hydration with the restorative powers of flowers and essential oils—has entered into a distribution agreement with Spilo Worldwide. Spilo Worldwide is focusing on expanding the distribution of the line to beauty stores, beauty redistributors and beauty professionals. "Partnering with a well-respected master distributor such as Spilo allows us to most effectively introduce our brand into the beauty channel nationally," says Kristen O'Connell, Flora•py creator and brand manager. "The initial response to our line from consumers visiting our website and ordering product has been outstanding. Partnering with Spilo will allow us to make Flora•py available to a much wider range of consumers through beauty retailers and professionals operating salons and spas. This agreement is a key first step in our strategic plan to broaden distribution in 2016." Inspired by the healing powers that blossom in nature, the Flora•py therapeutic skincare collection is carefully crafted to create a perfect balance of ingredients to harmonize the skin, mind and body. Its collection of eight flower-therapy, facial-sheet masks combine flower essences and aromatherapy into a hydrating, one time-use face mask. Made from 100% coconut fiber and infused with healing flowers and essential oils, the soft, gel-like sheet mask gently adheres to the face—absorbing the hydrating power to help renew and replenish the skin. "We are thrilled to partner with Flora •py to bring this new line of facial-sheet masks to beauty stores and professionals worldwide," adds Marc Spilo, Spilo Worldwide CEO. "Flora•py's packaging, product assortment and coconut-based masks speak to today's hottest beauty trends. Our customers are always looking to expand with innovative products that offer a great value to the end user like Flora•py. We look forward to significant success with our new partner." THE INAUGURAL SEPHORA ACCELERATE COHORT INCLUDES … SEPHORA announced in March eight entrepreneurs from the United States, Canada and Mexico selected to participate in its inaugural SEPHORA Accelerate Cohort, which is part of the beauty retailer's SEPHORA STANDS initiative and is positioned to help female- founded start-ups design the future of beauty. "We are excited to take the next step in building a supportive community and learning environment for these early stage leaders who are helping to shape the industry we are so passionate about at SEPHORA—an industry we are honored to share with these future brand leaders," says Corrie Conrad, SEPHORA's head of social impact. Each "fellow" met specific criteria, including being a founder or co-founder of their business; being committed to building a social impact into the company's DNA; and fitting into two broad categories: leading a company that creates a cosmetic product; or a company that creates technology or provides services related to beauty or that could be relevant to the beauty industry. The eight are: • Candace Mitchell. Myavana is a data-driven social platform that offers hair analysis, consultations and product recommendations. • Carolina Grove. Stylerz allows consumers to discover top beauty salons, spas, barbers and independent professionals in Mexico, so they can book an appointment when and where they want to from their smartphones or PCs. • Danielle Cohen-Shohet. Glossgenius is an innovative digital per- sonal assistant for independent beauticians. It helps them manage and grow their businesses through proactive client engagement and marketing tools • Karissa Bodnar. Thrive Causemetics—marketed as Beauty with a Purpose—creates high-performance, vegan, luxury cosmetics. For every product purchased, one is donated to a woman going through cancer treatment. • Leila Janah. Laxmi is a luxury skincare brand dedicated to priori- tizing humanity. The brand formulates with pure, rare and effective botanicals that work on the skin, and provides work for women around the world to end global poverty. • Lisa Mattam. Sahajan creates Ayurvedic-inspired, organic skin care—marrying the ancient Ayurveda traditions with modern science. • Naa-Sakle Akuete. Eu'Genia Shea makes shea-based products with at least 95% pure shea content. Its fully transparent supply chain empowers women and their families in Ghana. • Suzanne LeRoux. One Love Organics creates certified-organic and environmentally friendly skin care of the highest quality. It manufactures its own products, and is one of only a small number of ECOCERT-licensed manufacturers for natural and organic cosmetics in the United States. In April, the Cohort attended a boot camp designed to develop, teach and refine the fellows the necessary skills to run and build their businesses. Benefits included access to SEPHORA's network of beauty industry leaders and mentors. Participants included Pamela Baxter, president and CEO of LVMH Perfumes & Cosmetics for North America, and CEO of Christian Dior; and Alli Webb, founder of Drybar. ■ COLEMAN/HARRISON BEAUTY BRAND AGENTS EXPANDS INTO THE SOUTHWEST Coleman/Harrison Beauty Brand Agents, which debuted last year in the Northeast and Midwest, is now in the Southwest—Texas, Louisiana, Arkansas and Oklahoma. Industry veteran Steve Simon has joined the manufacturers rep firm as Coleman/ Harrison Beauty Brand Agents' Southwest partner. Simon is managing accounts in Texas and Louisiana, where he has more than 25 years of experience. He can be reached at steves@colemanharrison.com. Kent Nielson is covering Arkansas and Oklahoma accounts. Nielson will also continue to cover the accounts in the Midwest that have been his responsibility in the past. Managing partner Tom Harrison is handling the Sally Beauty account for Cole- man/Harrison Beauty Brand Agents Southwest. In addition, Cindy Whitehead has joined the Coleman/Harrison Beauty Brand Agents team. Whitehead has more than 25 years of experience providing profes- sional beauty-sales support to the Southwest territory, as well as many years of assisting in the management of the Sally Beauty account. She is the lead customer- service agent for Coleman/Harrison Beauty Brand Agents Southwest. She can be reached at cindyw@colemanharrison.com.