Beauty Store Business

MAY 2016

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42 May 2016 | beautystorebusiness.com Skincare Spotlight spend more time and money on products and treatments to rejuvenate her face than her body. The widespread belief is that oneÕs face is what gives away oneÕs age. But, most women reveal their age on their neck, neckline and hands. As author Nora Ephron once said, ÒOur faces lie and our necks are the truth.Ó THE TRUTH: Other parts of our body, which get sun damage and show our age, should be treated, too. The skin on our neck, arms, hands and neckline (and even the scalp, for many men) is as exposed to UV radiation as our face, and needs as much, if not more, protection. Most anti-aging prod- ucts which are adequate for the face will also be effective on other exposed body parts. Remind your clients to treat their bodies, in particular regions exposed to the sun, in order to prevent the appear- ance of brown spots, wrinkles and other signs of aging. Many anti-aging products for the body are now prevalent, ranging from lotions that have antioxidants to body washes containing glycolic acid. MYTH #8: You can get rid of cellulite. Some believe that if they do the right in-spa treatments, eat healthy and use anti-cellulite products, they can get rid of cellulite. THE TRUTH: Though you can't completely get rid of it, there are ways to reduce the severity. Surprisingly, weight does not have much to do with cellulite; very thin women can have cellulite. But, no matter what pre- cautions you take, you cannot go from having cellulite to not having itÑbecause we cannot fight our genetic makeup. However, that doesnÕt mean you shouldnÕt eat right or use products and treatments. Regular spa treatments for maintenance, including massages, cryotherapy and meso- therapy, will help. Anti-cellulite products can also reduce and manage the symptoms of cellulite, like dimples and water retention, when used daily as well as improve the overall skin texture. MYTH #9: You can get rid of rosacea. ItÕs a common belief that if you use the right (prescription and non-prescription) products and stay away from red wine, spicy foods and dramatic temperature differences, you can stop the flushing. THE TRUTH: There are treatments to help rosacea, but they don't completely alleviate it. All of the above mentioned steps should be taken if you are prone to rosacea; but you should have the right expectationsÑto manage the symptoms (by minimizing flare- ups and broken capillaries, for example) rather than entirely relieving the condition. ■ Ada S. Polla is the president and CEO of Alchimie Forever. She is the co-creator of her family's Swiss-based skincare line, which she launched in the United States in 2004. Her skincare knowledge and business skills have yielded double-digit annual-revenue growth for the brand. She holds an MBA from Georgetown University and received a bachelor of arts degree from Harvard University. ... you cannot go from having cellulite to not having it—because we cannot fi ght our genetic makeup. fantasiahaircare.com | MADE IN USA IC Fantasia Fantasiahaircare HEALTHY HAIR just got sleek! This hair treatment oil is a weightless, healing, dry oil that REPAIRS & REVIVES dry, damaged hair. The non-greasy formula instantly infuses hair with moisture and sheen. It controls frizz and gives hair color and highlights a luminous glow. Aloe Oil Complete Hair Treatment t 8FJHIUMFTTIFBMJOHESZPJMGPSEBNBHFEIBJS t $POUSPMTGSJ[[BOEHJWFTIBJSDPMPSBOEIJHIMJHIUT BMVNJOPVTHMPX t *OTUBOUMZJOGVTFTIBJSXJUINPJTUVSFBOETIFFO

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