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14 May 2016 | beautystorebusiness.com ways. There's nothing more fulfilling than that! How has social media played a role in your business? Social media has played a tremendous role in how we market our brands to consumers. Utilizing each platform and collaborating with key influencers has certainly expanded our reach. Most importantly, it allows us to interact with our followers and inspire their creativity. One thing we've seen that all your brands do incredibly well is collaborate with popular beauty influencers to develop lines under your brands. How has this experience been? All of our collaborations have brought something unique to the table, and it's probably what sets us apart as well— our incredibly wide range of styles and options. As with our overall approach, what we always look for in collaborations is value—what makes collaborating with this individual a standout? What more can we offer? How will this bring forth a unique experience to our customers? One popular collaboration has been with Kylie Jenner and her extensions developed with BELLAMI Hair. How was this experience? It has been an amazing experience to work with so many artistic and creative influencers and celebrities. Kylie was certainly no exception. There is a reason she is the No. 1 trendsetter today, and we incorporated these aspects into the product we developed with her. It was most exciting as BELLAMI was the first major solo deal Kylie had done, and we were happy to be a part of that. Do you hope to continue growing into other sectors of beauty or developing other brands? What growth potential do you see for your company as a whole in the future? Since the launch of our BELLAMI Beauty Bar in West Hollywood, customers seek- ing the "BELLAMI effect" can now fully experience it in a salon setting. We will be expanding to more locations, in five other cities within the United States and Canada, later in the year. Ultimately, we will be expanding to locations in Europe and Australia, as well. As of January, we've been expand- ing our products to be available for wholesale through salons and retailers. We're excited to make BELLAMI Hair, LIPLAND and NAILHÜR that much more accessible to consumers and profession- als alike. What are you most excited about for the BELLAMI Hair brand? We are most excited about expanding BELLAMI Beauty Bar to the rest of the United States and internationally. For 2016, we are looking at opening a BEL- LAMI Beauty Bar in Boston, Chicago, Florida, New York and Texas. BELLAMI BOO-GATTI : This was the first 2-in-1 clip-in hair extension set. At 340 grams and 22 inches, it is BELLAMI's thickest set ever. This was an extremely popular set from the moment of its release. Each box set includes a 120-gram, 22-inch volumizer weft, and six wefts totaling 220 grams and 22 inches. This allows your customers to wear both sets for a total of 340 grams for an ultra luxurious look, or rock the 120 grams volumizer weft on its own for an added oomph. The 120-gram volumizer weft is perfect for your customers that want to create ponytails, buns, side braids and so much more. Each box set also includes a gold hanger and carrier set. KHALEESI : The brand's newest set boasts 280 grams and 20 inches of "goddess-like" human remy hair. It also includes a signature-braided headband, along with a silver hanger and carrier set to store and protect your customers' hair. Styling tools : BELLAMI's styling tools are some of its most popular products. Its 6-in-1 Complete Curler Set was awarded Editor's Choice for Must-Have Product of 2015 by New Hair Trends Magazine, while its 12-in-1 is a consistent best-seller for its all-in-one styling convenience. Nicole Guerriero Gold : BELLAMI's newest collaboration with Nicole Guerriero has become a viral instant hit as well. BELLAMI HAIR TOP SELLERS Nikki and Julius list some of the brand's best-selling hero products: "As of January, we've been expanding our products to be available for wholesale through salons and retailers." Connect with BELLAMI! @bellamihair @bellamihair facebook.com/bellamihair bellamihair.com Photography by Armando Sanchez, product images in top sellers courtesy of BELLAMI Hair