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8 January 2016 | beautystorebusiness.com See the latest enewsletter products Read the latest BSB tweets Read the latest BSB Facebook posts On The Cover Anastasia Soare, CEO of Anastasia Beverly Hills. Photography: Armando Sanchez. Art direction and digital retouching: Michael Block. 78 The Dry Guide The ultimate dry shampoo guide to suit every customer's hair type. By Lisa Luna COLUMN 42 Skincare Spotlight How infl ammation ages skin and how customers can fi ght it. By Ada S. Polla DEPARTMENTS 24 Beauty Innovations Check out these fi ve products that are setting themselves apart from the competition. By Manyesha Batist 74 Focus On … Self-Tanning Here are top products for customers to reach their perfect bronze. By Breanna Armstrong 76 Beauty Culture Niche and indie brands are growing fast, and fi ve email missteps to avoid. By Manyesha Batist IN THIS ISSUE FEATURES 16 The Brow Experience Q&A; with one of the top brand owners in beauty, Anastasia Soare. By Breanna Armstrong 26 NYX Cosmetics Stores Debut An inside look into the grand openings and what's ahead for the brand. By Malena Jaime 46 From Runway to Retail Three experts share what the trends will be in 2016. By Karen Wilhelmsen 86 The Fastest-Growing Trend in Beauty A husband and wife made their dream a reality when they opened California Cosmetics. By Breanna Armstrong MERCHANDISE 12 Valentine's Day Products Must-have SKUs to stock for this holiday. By Breanna Armstrong 34 Natural Products Expo East 2015 Product highlights from the show. By Ann H. Carlson 56 Set It Straight! A product guide of the top hair-straightening products. By Karen Wilhelmsen 68 Summer NY NOW From alluring fragrances to luxe candles, soothing skin care, ultra- potent eye serums and beyond, here are our top picks from the show fl oor. By Regina Molaro Beauty Store Business (ISSN 1098-0660), January 2016 Published monthly by Creative Age Communications, Inc., 7628 Densmore Ave., Van Nuys, CA 91406-2042. Subscriptions: US $24 per year; Canada $60 usd; other international $80 usd. Periodicals postage paid at Van Nuys, CA, and additional mailing offices. Canadian distribution publication agreement no. 40798037 – Beauty Store Business, 6915 Dixie Rd., PO Box 2601, Mississauga, ON L4T 0A9, Canada. POSTMASTER Send all UAA to CFS; non-postal and military facilities: send address corrections to Beauty Store Business, P.O. Box 1072, Skokie, IL 60076-8072. CONTENTS January 2016 Vol. 22 No. 1 6 Editor's Note 92 Quiz & Giveaway 96 News 102 Calendar 106 Ad Index 108 The Last Page 26 56