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40 January 2016 | beautystorebusiness.com Mark Your Calendar! Natural Products Expo West will take place March 9-13 at the Anaheim Convention Center in Anaheim, California. Exhibit hall passes are free for qualified retailers, distributors (brokers and importers/exporters) and healthcare practitioners through Feb. 5. For more information about NPEW, call 866.458.4935 (United States only), 303.390.1776, or email tradeshows@newhope.com, or visit expowest.com. Joyful Bath Co. At Joyful Bath Co. in North Bethesda, Maryland, founder and chief bath mixologist Rochel Roland combines natural, organic salts and essential oils for her collection of six mix-and-match bath salts. Bathers can use just one "flavor"—such as the relaxing Oatsy Floatsie made with fine oats and lavender essential oil—or combine salts to create their own personal bath mixes. Joyful Bath Co. also offers handmade botanical bar soaps, created using a gentle cold process. The mild, moisturizing soaps are rich in antioxidants and free from synthetic fragrances. A portion of sales is donated to help military families. SRPs: $5 to $16.50 (bath salt); $4 to $9.50 (soap bar) joyfulbathco.com, 301.986.5320 ■ Ann H. Carlson is a Los Angeles-based writer and editor. Beard Balm The Beard Balm line of leave-in beard conditioners was inspired by the facial-hair adventures of founder Jon Koller. Made in Detroit, Beard Balm helps nourish and style beards of any size and type. Users apply the all-natural conditioners right after a shower or as needed. Each product contains local, food-grade, organic and fair-trade ingredients to defeat itchy, patchy, dry and brittle facial hair. The original light-hold conditioners give beards a moisturizing boost, while the Heavy Duty releases offer styling power. Beard Balm is available in either the original fresh scent or the fragrance-free option. SRPs: $19.99 to $22.49 wholesale.beardbalm.us, 313.288.9255 One, Two, FREE! BUY SELFIE DISPLAYS 1 & 2 AND GET OUR WASH OFF DISPLAY FREE! 6 +1 Piece Bronzing Mousse Display Europe's best selling formulas! Each Selfe® 1 Hour Express Bronzing Mousses includes a Free Applicator Mitt and is available in two shades; Medium Dark & Super Dark. Includes (3 of each) Medium Dark and Super Dark, Plus (1) FREE Medium Dark Tester. Item# 11-503 Size: 6 X 11 X 12 Case Pack: 1 Case Dimensions: 7 X 12 X 13 Case Weight: 5 Lbs. 5 Piece Continuous Spray Display Professional salon airbrush results guaranteed! Includes three 6 ounce and two 12 ounce sizes. Item# 11-504 Size: 6 X 11 X 12 Case Pack: 1 Case Dimensions: 7 X 12 X 13 Case Weight: 6 Lbs. 8 +1 Piece Wash Of Display Ultra light formula dries in an instant leaving your skin silky smooth and beautifully bronzed. DHA Free Medium Dark Includes 4 of each 6.78 ounce Body Bronzer and Facial Bronzer, and 1 Ounce Facial Tester. Item# 11-507 Size: 6 X 11 X 12 Case Pack: 1 Case Dimensions: 7 X 12 X 13 Case Weight: 6 Lbs. Ofered exclusively through Selfe Sun & Beauty, LLC Division of Performance Brands, Inc., Sunrise, Florida (800) 555-8895 | www.selfesb.com SHARE * Limited time ofer. While supplies last. © 2015 Performance Brands, Inc. All Rights Reserved 1 2 FREE A $ 176 00 Value! $ 0 0