Beauty Store Business

SEP 2015

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74 September 2015 | beautystorebusiness.com News ICMAD'S CITY AWARDS WINNERS The Independent Cosmetic Manufacturers and Distributors awarded 14 of the beauty industry's leading independent beauty companies with its 2015 CITY Awards at its dinner and ceremony July 13 during Cosmoprof North America 2015 in Las Vegas. The 2015 CITY Awards winners are: PRODUCT INNOVATION Product Color Cosmetics: Cover FX, Contour Kit Product Facial Skin Care: COOLA Suncare, COOLA SPF 30 Organic Makeup Setting Spray Product Bath & Body/Fragrance: Liberta Co., Baby Foot Socks Set Product Hair Care: Living Proof, Perfect Hair Dry (PhD) Night Cap Overnight Perfector Product Accessories & Tools: FOREO, ISSA Revolutionary Electric Toothbrush PACKAGE DESIGN INNOVATION Package Color Cosmetics: Stowaway Cosmetics, Stowaway Cosmetics Package Facial Skin Care: Iontera, FlashPatch Eye Gels Package Bath & Body/Hair Care: amika, amika Un.Done Texture Spray Package Fragrance: Terra Continens, Eau De Parfum-Esprit Kanak Package Accessories & Tools: Artis, Artis Elite Mirror Collection MARKETING/ADVERTISING INNOVATION Print: amika, amika Sexture Campaign Social Media/Grass Roots Marketing: NYX Cosmetics, 2014 NYX Cosmetics FACE Awards MEMBERS' CHOICE PRODUCT Lisa Hoffman Beauty, Brazilian Begonia Fragrance Bracelet MEMBERS' CHOICE PACKAGE Nanokeratin System, REPLENISH Colour Preserving Mask for coloured hair INFLUENSTER LAUNCHES BEAUTY SHOPPING APP Product discovery and reviews platform Influenster has launched its new and improved mobile app for the iPhone and iPad as well as for Android devices. The Influenster App is designed to be the on-the-go shopping companion for members to compare prod- ucts, write instant reviews and discover new products along the way. This mobile upgrade, alongside the unveiling of the brand-new look and capabilities of Influenster.com, is set to offer users a seamless, immersive social experience that fully integrates products into their everyday lives. "Our community can now use the Influenster App to easily access more than four million product reviews while making their purchase decisions in stores—using features such as building of shopping lists and scanning of bar codes," says Elizabeth Scherle, Influenster president and co-founder. ■

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