14 September 2015
|
beautystorebusiness.com
Bill and Stacie Lavenia
are shaking up the
beauty industry with
Mavala USA—bringing
a revered European
brand stateside,
and calculating
impressive growth.
by Tracy Morin
BILL AND STACIE LAVENIA, PARTNERS AT
Mavala USA, based in Charlotte, North Carolina,
aren't lifetime members of the competitive, ever-
changing beauty biz. But they're quickly using
their finely honed business acumen to take the
industry by storm. "We came in with no experience
in beauty," Bill explains. "But we feel like we've
looked at this business with a different set of eyes
using a business model that has worked for us in
other ventures."
Indeed, this power couple has already enjoyed
impressive successes only one year after inking
the deal to bring a beloved European brand
to American audiences—and they're looking at
growing exponentially in the months and years
ahead. Beauty Store Business recently chatted
with both about how they intend to make the
world leader in natural nail care a U.S. mainstay.
Photography
by
Armando
Sanchez
Coming
America
To