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22 August 2015 | beautystorebusiness.com ACURE Organics ACURE Organics, which produces a variety of plant- and food-based personal-care products, emphasizes results with the slogan: "Because it's not enough to be natural, it also has to work." The ACURE Triple Action Repairing Shampoo & Conditioner contains Moroccan argan oil and argan stem cells to help treat severely dry, damaged, thinning or problematic hair. Safe for color-treated hair, the duo is designed to tame frizz, add moisture, increase body, and treat scalp inflammation and dryness. Other argan-based products include the ACURE Brightening Facial Scrub exfoliant and the ACURE Argan Oil Cleansing Towelettes for the face and body. All ACURE products are free from animal testing, gluten, parabens, sulfates, phthalates, synthetic fragrances and artificial colors. SRPs: $6.99 to $9.99 acureorganics.com, 877.902.2873 True Natural When it comes to natural products, sunless tanning may not be the first category that comes to mind—but True Natural aims to change that with its line of self-tanning products made with all-natural and organic ingredients. True Natural Perfect Tan lotion uses organic sunflower and macadamia oils to give skin a golden glow without the damaging effects of sun exposure. Featuring a natural Vanilla Mandarin scent, the lotion creates a medium tan in three to four hours that will last up to seven days. Made in Germany, the hydrating formula combines naturally occurring sugars found in fruits and vegetables that react with amino acids found in the outer layer of the skin. This creates a nontoxic reaction that gives skin a tanned look. Available in 4-oz. bottles or in Tan-to-Go single-use packets, the vegan lotion is gluten-free and cruelty-free. SRPs: Perfect Tan, $30; Tan-to-Go, $5.99 truenatural.com, 877.515.8783 Lavilin Perspiring feet and the embarrassing odor they cause are not just side effects of going sockless in the summer—these are often year-round concerns. Enter Lavilin, which offers natural foot and shoe deodorants that target odor-causing bacteria. These aluminum-free and hypoallergenic options include the Lavilin Foot Deodorant Cream, which eliminates odor for up to seven days with a single application, and the roll-on Lavilin Fragrance Free Foot Deodorant, which lasts up to 48 hours after application. Both formulas are suitable for delicate skin and do not clog pores. For well-worn, washed and even new shoes, Lavilin Shoe Deodorant spray aims to keep footwear fresh and odor-free. The formula contains no aluminum, alcohol or BHT. SRPs: $16 to $19 lavilin.com, 800.LAVILIN MyChelle Dermaceuticals To reduce the appearance of fine lines and wrinkles in the delicate eye area, MyChelle Dermaceuticals offers Remarkable Retinal Eye Cream. The overnight eye treatment is made with Retinaldehyde, plant stem cells, botanical oils and butters to smooth the eye area and promote radiant skin. With natural ingredients that boost collagen production and strengthen elasticity, the moisturizing formula is designed to protect skin from environmental damage and correct the early signs of aging. MyChelle products are vegetarian and cruelty-free, and void of phthalates, parabens, sulfates, ureas, petroleum, GMOs, gluten, and artificial fragrances and colors. SRP: $35.50 mychelle.com, 800.447.2076 W.S. Badger Co. The family-owned and -operated W.S. Badger Co. offers a variety of natural sunscreen options that use zinc oxide to provide broad-spectrum sun protection. Formulated with sunflower oil that is rich in vitamin E, the moisturizing, water-resistant SPF 30 Sunscreen Cream Sheer Tint for Face & Body blends with most skin tones to reduce the whitening effects of zinc oxide. The SPF 35 Kids All Season Face Stick—featuring essential oils of tangerine and vanilla—offers on-the-go spot protection for active play. The hypoallergenic Damascus Rose SPF 20 Face Sunscreen lotion (available with or without a sheer tint) will not clog pores and can be used alone or underneath makeup as a daily moisturizer. All Badger sunscreens are made with certified-natural and certified-organic ingredients. SRPs: $9.99 to $24.99 badgerbalm.com, 800.603.6100