Beauty Store Business

JUL 2015

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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54 July 2015 | Scented Candles Stylish scented candles and diffusers are a signature of Fleur Collection, which was founded in 2013 by a mother- daughter duo. Fleur's chic Resort Candle Collection offers stylish 10-ounce candles that are hand-poured and housed in a specially designed white glass vessel that is embellished with a whimsical sea horse. A splash of color in tangerine or aqua adds some pop. The candles are available in four fragrances, which include At The Beach, Seaside, Soleil and Tiare. Fleur's top seller is At The Beach, which offers a clean marine scent that evokes wet sand and a hint of driftwood. A salty sweet musk adds interest. SRP: $45 Fleur Collection 800.829.5530,, Revitalizing Pillows Making others feel good naturally is a mission for Flax Relax, which offers eye-catching holistic products with a contemporary twist. The healing effects of aromatherapy are infused into its collec- tion of revitalizing products. Its Eye & Forehead Soother Pillow aims to refresh and revive tired eyes. Have customers use these colorful, contemporary pillows from the freezer to de-puff eyes and de-stress the mind. The eye pillows—which are offered in a kaleidoscope of vibrant colors and bold graphics—are filled with flaxseed infused with the calming scent of lavender. SRP: $22 Flax Relax Molly Esposito, owner,, Reflecting an uptick in the economy, NY NOW was highly successful and drew strong attendance, brisk business and record-breaking sales for many exhibitors. Its attendance increased from winter 2014, and was on par with summer-market levels at NY NOW—with buyers from all 50 states and more than 80 countries represented. What can we look forward to for beauty in summer 2015? "We'll be seeing lots of fresh natural skin—a dewy face with a natural lip and lots of golden bronzers. We're still seeing hints of red and oxbloods—red, bronzed eyes and oxblood lips," says Claudine DeSola, stylist, Caravan Stylist Studio—a full-service beauty and fashion studio at The Carlton Hotel in Manhattan. The studio's clients include beauty editors and beauty bloggers. Here are more details on what we loved at the show: Men's Shave Products Importer CRW Distribution has a mission to bring distinctive, unique men's grooming products to new markets. Its retro-style Apothecary 87 collection offers premium men's products for shaving as well as beard and moustache care. Its Original Recipe Beard Oil is infused with essential oils and can be used to treat and soothe dry hair and skin. It also promotes growth, which means faster, thicker and stronger growing hair. It's formulated with alluring scents that aim to relax. The nourishing oils are packaged in chic bottles that boast decorative labels. Suggested retail prices: Start at $17/.33-oz.; other sizes are offered Apothecary 87/CRW Distribution Chris Wilson, president, 973.786.0208, Sun Block More than a decade ago Emmy Award-winning actress Melanie Mayron— and her father, David Mayron, a pharmaceutical chemist—teamed up to develop a diaper cream, which was the first product to debut in Mayron's Goods, a collection of natural skincare products. The company's Sun Stuff is a power-packed zinc sun block that is ideal for application on the face, nose, ears and beyond. It offers broad UVA/UVB protection with an SPF of 30 and glides on clear. The formulation offers a mild coconut, aromatherapeutic blend of skin-saving oils, which include jojoba, coconut and avocado. It's certified-organic, 100%-natural, chemical-free and is scented with a hint of coconut. SRP: $24 Mayron's Goods David Pirrotta, brand management, Scented Soaps Fragonard celebrates some of the true joys of life such as family, women and fine perfumes. The company's story can be traced back to 1926 when Eugène Fuchs unveiled the Fragonard perfumery, which served as a tribute to the renowned painter who hailed from Grasse. Decades later Fragonard founder's descendants still manage the per- fumery, which marks one of the last remaining traditional family-run businesses in the Grasse region. Wearers can indulge in the scent of summer with Fragonard Paris' box of four Guest Soaps—a colorful, artistic box that is adorned with whimsical sketches of Paris land- marks. The scented soaps are rose, lavender, freesia and verbena. SRP: $25 Cie Luxe Brands Veronique Chevray, director of sales 760.827.1400,, Natural Soaps Spinster Sisters, a family-owned business, focuses on creating natural skincare products that are handcrafted with top-notch ingredients. It was founded in 1994 when a team of sisters realized that they needed an alternative to the "witches' brew of chemicals" that many modern skincare brands represent. Gentle and rich, the colorful soaps are loaded with essential oils and botanicals. The company's micro-soapery, which is powered by renewable energy, creates a collection of all-natural Bath Soaps that are sulfate-free, phthalate-free and hypoallergenic. The decorative black-and-white packaging is recyclable and boasts a retro flair. SRP: $9 Spinster Sisters Toni Avery, 844.SPINSTER, ext. 2, 1 2 3 4 5 6 No. 1 product photo courtesy of CRW Distribution/All other product photography by Armando Sanchez

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