Beauty Store Business

DEC 2014

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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56 December 2014 | beautystorebusiness.com CURRENT AFFAIRS The Professional Beauty Association's Myra Y. Irizarry Reddy discusses the top political issues facing the industry today. And the PBA's Bridget Sharpe talls about The PBA State Captain Program. by Tracy Morin MYRA Y. IRIZARRY REDDY, DIRECTOR OF government affairs & industry relations for the Professional Beauty Association, is the best kind of beauty industry advocate: one who is passionate about not only the industry, but also about the complex inner workings of politics. With a master's degree in political science plus stints as a lobbyist and a staff member for the U.S. Senate and House, the Texas State Legislature and the California State Assembly, she is undoubtedly well- equipped for her current role. The PBA is a national organization that represents the entire industry—from man- ufacturers/suppliers and distributors to salon/spa owners and beauty professionals, including beauty retailers. At the PBA Irizarry Reddy is responsible for research; legislative analysis; advocacy campaigns; and local, state and federal government affairs efforts. She recently shared with Beauty Store Business the top issues facing the industry, the impor- tance to all of banding together and how the PBA is making a difference. Photography by Armando Sanchez; Makeup and hair by Christine Choi, MakeupArtistChris.com Myra Y. Irizarry Reddy Bridget Sharpe

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