2 December 2014
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Beauty Store Business (ISSN 1098-0660), December 2014
Published monthly by Creative Age Communications, Inc.,
7628 Densmore Ave., Van Nuys, CA 91406-2042. Subscriptions:
US $24 per year; Canada $60 usd; other international $80 usd.
Periodicals postage paid at Van Nuys, CA, and additional
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no. 40798037 – Beauty Store Business, 6915 Dixie Rd., PO
Box 2601, Mississauga, ON L4T 0A9, Canada. POSTMASTER
Send all UAA to CFS; non-postal and military facilities:
send address corrections to Beauty Store Business,
P.O. Box 1072, Skokie, IL 60076-8072.
CONTENTS
December 2014 Vol. 20 No. 12
On The Cover
Myra Y. Irizarry Reddy, the
Professional Beauty Association's
director of government affairs &
industry relations. Photography:
Armando Sanchez. Makeup and
hair by Christine Choi, Makeup
ArtistChris.com. Art direction and
digital retouching: Michael Block.
B U S I N E S S
56 Current Affairs
The Professional Beauty
Association's Myra Y.
Irizarry Reddy discusses
the top political issues
facing the industry today.
And the PBA's Bridget
Sharpe talks about The
PBA State Captain Program.
By Tracy Morin
B E A U T Y
6 Best Sellers 2014
Here and at beautystorebusiness.com
are more than 220 beauty brands'
top-selling products of the year!
By Shelley Moench-Kelly
S T O R E
48 Preview the 2014
PBA Executive Summit
The new industry event to network and
learn is Dec. 4-5 in Scottsdale, Arizona.
By Marcia Layton Turner
I N T H I S I S S U E
4 Editor's Note
66 News
66 Calendar
70 Ad Index
72 The Last Page
48
56
6
Steve Sleeper
PBA executive director
Carrie Mellage
Speaker
Steven Berlin
Johnson
Speaker
Jane Buckingham
Speaker
Gene Randall
Moderator
E X E C U T I V E
S U M M I T 2 0 1 4 :
C O N S U M E R I Q