Beauty Store Business

DEC 2014

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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2 December 2014 | See the latest enewsletter products Read the latest BSB tweets Read the latest BSB Facebook posts Beauty Store Business (ISSN 1098-0660), December 2014 Published monthly by Creative Age Communications, Inc., 7628 Densmore Ave., Van Nuys, CA 91406-2042. Subscriptions: US $24 per year; Canada $60 usd; other international $80 usd. Periodicals postage paid at Van Nuys, CA, and additional mailing offices. Canadian distribution publication agreement no. 40798037 – Beauty Store Business, 6915 Dixie Rd., PO Box 2601, Mississauga, ON L4T 0A9, Canada. POSTMASTER Send all UAA to CFS; non-postal and military facilities: send address corrections to Beauty Store Business, P.O. Box 1072, Skokie, IL 60076-8072. CONTENTS December 2014 Vol. 20 No. 12 On The Cover Myra Y. Irizarry Reddy, the Professional Beauty Association's director of government affairs & industry relations. Photography: Armando Sanchez. Makeup and hair by Christine Choi, Makeup Art direction and digital retouching: Michael Block. B U S I N E S S 56 Current Affairs The Professional Beauty Association's Myra Y. Irizarry Reddy discusses the top political issues facing the industry today. And the PBA's Bridget Sharpe talks about The PBA State Captain Program. By Tracy Morin B E A U T Y 6 Best Sellers 2014 Here and at are more than 220 beauty brands' top-selling products of the year! By Shelley Moench-Kelly S T O R E 48 Preview the 2014 PBA Executive Summit The new industry event to network and learn is Dec. 4-5 in Scottsdale, Arizona. By Marcia Layton Turner I N T H I S I S S U E 4 Editor's Note 66 News 66 Calendar 70 Ad Index 72 The Last Page 48 56 6 Steve Sleeper PBA executive director Carrie Mellage Speaker Steven Berlin Johnson Speaker Jane Buckingham Speaker Gene Randall Moderator E X E C U T I V E S U M M I T 2 0 1 4 : C O N S U M E R I Q

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