Beauty Store Business

AUG 2014

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62 August 2014 | beautystorebusiness.com GOOGLE SEO What's Working Now for Beauty Retailers by Joe Dysart Here are tips on how to make Google SEO work for you. GIVEN THAT GOOGLE REGULARLY UPDATES the algorithm that determines how close your website gets to the top if its search-engine returns, it's critical that you stay current about what the search goliath is currently rewarding and adjust the design and content of your website accordingly. These days that means ensuring that your website offers longer articles and text that reflect quality writing about a specific topic, according to SEO experts. "We completely find this to be true," says Brian Esposito, CEO, AVEYOU Beauty Boutique (aveyou.com). "Our site is loaded with content, descriptions, tips, uses, ingredients and customer reviews. All this content is calculated through Google's algorithms to return the most relevant sites and pages." Andy Ahern, CEO of Ahern & Associates (ahern-ltd. com), a Phoenix-based business consulting firm, agrees: "Having good content that answers the questions people are asking Google is the best way to make sure that Google is going to be showing your site to searchers." Moreover, getting that content to curry favor with Google also means the person generating the articles and text for your website ideally needs to be a recognized, respected and pro- lific author on the Web. Thinkstockphotos.com G o o g l e S E O - W h a t s W o r k i n g N o w f o r B e a u t y R e t a i l e r s . i n d d 6 2 Google SEO- Whats Working Now for Beauty Retailers.indd 62 6 / 2 6 / 1 4 4 : 4 5 P M 6/26/14 4:45 PM

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