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116 August 2014 | beautystorebusiness.com News L'ORÉAL ACQUIRES NYX COSMETICS L'Oréal announced June 18 the signing of a definitive agreement to acquire NYX Cosmetics. Headquartered in Los Angeles, NYX was created in 1999 by entrepreneur Toni Ko who had the vision to create a line of high-quality, on-trend professional color cosmetics at attractive prices. Rooted in professional makeup artistry and driven by an impactful social media and grassroots marketing strategy, NYX has become one of the fastest-growing color cosmetics brands in the United States. In 2013, NYX reported net sales of $72 million, 46% above 2012. Sales continued to record strong growth this year, $93 million for the past 12 months that ended May 31—57% over the comparable year-over-year period. The brand is currently distributed through professional beauty stores, specialty cosmetics stores, other retailers, ecommerce and some NYX branded stores. "NYX is a dynamic company that has done a tremendous job of harnessing the power of social media, digital marketing and multichannel distribution," says Frédéric Rozé, president and CEO of L'Oréal USA. "Both L'Oréal and NYX share a passion for innovation and a confidence in the strength and vitality of the color cosmetics market." NYX will continue to operate out of its Los Angeles headquarters under the brand's current leadership team. The brand will become part of the Consumer Products Division of L'Oréal. This acquisition further enhances L'Oréal's roster of American brands, which includes Maybelline NY, Kiehl's, Essie, Urban Decay and Clarisonic. Toni Ko, chairwoman of NYX, adds, "NYX has seen tremendous growth in the last decade, and I have complete confidence that L'Oréal will remain true to its brand identity and mission, which is to provide high- quality, innovative professional cosmetics for women around the world. We possess a shared commitment to creating best-in-class products, and the NYX consumer stands to benefit enormously from L'Oréal's extensive marketing, distribution and R&D; resources." OLIVIA GARDEN RELOCATES TO LARGER FACILITY Olivia Garden has moved its headquarters to a new, state-of-the-art facility to support the com- pany's recent expansion and future growth plans. The new, contemporary building features more than 30,000 square feet and is specially designed and customized to meet Olivia Gar- den's multiple operations, including R&D;, sales and marketing, customer service and ware- housing. The new headquarters is a modern space split into two levels to support Olivia Garden's 25 employees and 25 manufacturing sales representatives. "Olivia Garden is entering an exciting new phase, and we are thrilled to have new head- quarters to showcase our growth, modernity and commitment to true product innovation," says Anne Maza, vice president of sales and marketing. "Every inch of the new space is built out to help us do what we do best: offer the highest-quality professional and consumer hair tools incorporating the latest technology and features. We are building on our past four decades of success to drive even greater growth and market leadership." Olivia Garden is a family owned business founded in 1968 and is now run and owned by the second-generation siblings, Maza and Pierre Rennette. The new headquarters is at 2805 Verne Roberts Circle, Antioch, CA 94509-7902. Olivia Garden's European division is located at rue de Hermée 255, 4040 Herstal Belgium. Premiere Orlando 2014, held May 31-June 2, was a great success. This year show's statistics: more than 420 free educational classes, 7.3 acres of exhibit fl oor, 805 exhibiting companies and 55,214 attendees representing all 50 states and more than 35 countries. Saturday's educational classes grew to more than 120 class options—27 more than last year's Saturday. Save the date for next year's Premiere Orlando. Education days: May 30, May 31 and June 1. Exhibit fl oor open: May 30 and June 1. For more information, visit premiereorlandoshow.biz or call 800.335.7469. PREMIERE ORLANDO 2014 ROCKS! N e w s 8 1 4 . i n d d 1 1 6 News 814.indd 116 6 / 2 7 / 1 4 1 0 : 0 9 A M 6/27/14 10:09 AM