Beauty Store Business

AUG 2014

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108 August 2014 | beautystorebusiness.com Skincare Spotlight II start. Oils (lipids) break up and dissolve makeup and dirt very efficiently; and when used with water, they are less likely to leave the skin feeling shiny or oily. I always find that it is easiest to recommend products that I have had personal experience with—it comes across much more genuine. If you have not personally used any facial oil, here are my favorites you may wish to pick from. Your recommendations will then come much easier: • Shu Uemura's cleansing oil was my first introduction to facial oils. Intro- duced on the market in 1967, this product made history and continues to be a cult favorite. Packed with jojoba and avocado oil, this cleanser will dissolve makeup and impurities and leave the skin protected and hydrated. • Not a facial oil per se (you can use it on face, body and hair), Nuxe's Huile Prodigieuse is another favorite. One is sold every six seconds, and there is a reason for that. This oil hydrates and creates a silky dewiness to face, hair and body, all with an intoxicating fragrance. Recommend the Or (gold) version for a little more sparkle. Thick and rich, this product is a blend of soybean, olive and safflower oils. It is perfect as a cleanser, and underneath your moisturizer for additional condi- tioning and moisture. • Beautifying Composition by Aveda is another one of these multiuse oils. • Josie Maran 100% pure argan oil, in its original and light versions. The light version has a semi-matte finish that will be particularly suited to combina- tion and oily skin types. I, personally, love it during the warmer months. • Any facial oil by Darphin. First found in the best French spas, then on the shelves of Parisian pharmacies, Darphin could be credited with invent- ing the facial-oil category. The 8-Flower Nectar is my personal favorite, but any oil from their Aromatic Care collection is beautiful and therapeutic. Finally, a few last tips on beauty oils to share with your customers (adapted from Sephora's Dare to Oil guide on beauty oils): • Facial oils are best applied with a pressing motion rather than a rubbing motion (like a serum). • Always apply products from thin to thick; meaning start with your serum, move on to your oil, then your moisturizer, and finish with your sunblock. • Mix a drop of oil with your moisturizer or foundation for extra hydration. • Use oil on dry nail polish for extra shine; use oil daily on cuticles for a polished, natural nail look. • Use oil on dry hair to tame flyaways. • Use oils morning and evening. Throughout the summer, use oils on your body to protect your skin from the drying effects of chlorine, salt and wind (always with a sunscreen, of course!). ■ Ada S. Polla is the president and CEO of Alchimie Forever. She is the co-creator of her family's Swiss-based skincare line, which she launched in the United States in 2004. Her skincare knowledge and business skills have yielded double-digit annual revenue growth for the brand. She holds an MBA from Georgetown University and received a Bachelor of Arts degree from Harvard University. S k i n c a r e S p o t l i g h t N o 2 _ 8 1 4 . i n d d 1 0 8 Skincare Spotlight No2_814.indd 108 6 / 2 6 / 1 4 4 : 5 5 P M 6/26/14 4:55 PM

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