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54 July 2014 | beautystorebusiness.com Generation Klean Gray Disappear from Generation Klean is a hair mascara that is marketed as covering women's and men's gray hair between salon visits. The formula was created after a concern from Generation Klean co-founder Jasmine Abedi. Made with panthenol, vitamin E and other natural waxes, the Gray Disappear formula is paraben-, sulfate- and glycol-free. It applies easily to roots, beards, mustaches or sideburns, and washes out with shampoo or makeup remover. Gray Disappear can also be used to add temporary highlights. SRP: $19.99 generationklean.com 310.858.8948 Lunette The Lunette Menstrual Cup is marketed as offering a hygienic, reusable and ecological alternative to pads and tampons. Designed for women of all ages, the soft, watertight silicone cup is easy to use and maintain. The shape is designed for maximum comfort, and the cup is safe for overnight wear. It comes with a storage pouch for easy portability. Created in Finland in 2005, the FDA-approved cup is available in more than 40 countries. SRP: $39.99 lunette.com, 877.LUVCUPS ■ Ann H. Carlson is a Los Angeles-based writer and editor. SweetSpot Labs SweetSpot Labs introduces LIQUID ASSETS Naked Pleasure, a luxury personal lubricant with skincare benefits for women. Made with organic ingredients, the vegan, water-based lubricant is free of silicone, parabens, phthalates, glycerin, sugar and fragrance. The dermatologist-tested formula features hyaluronic acid to provide clean, healthful hydration, and the lubricant is also pH-balanced to help prevent irritation and urinary tract infections. It features tasteful packaging, and is available in either a 2.2-ounce tube or in packages of on-the-go packets. SRPs: $22 2.2-oz. tube; $8 package of seven packets sweetspotlabs.com 877.SWEETSPOT N P E W A u N a t u r e l . i n d d 5 4 NPEW Au Naturel.indd 54 6 / 4 / 1 4 2 : 4 1 P M 6/4/14 2:41 PM