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18 July 2014 | beautystorebusiness.com The Great American Powder Co. The Great American Powder Co. presents its Dr. Dentens Baby Powders that are made in the United States. Its mild baby powder is made from the finest talc and leaves the skin feeling dry and comfortable. The natural cornstarch baby powder is made from premium cornstarch and absorbs excess moisture as it provides soothing protection for babies' delicate skin. A portion of every sale is donated to the Wounded Warrior Project. Visit drdentens.com. Out of Africa Out of Africa offers Pure Shea Butter Hand Cream to revive parched, dry hands, providing a silky smooth finish that absorbs quickly and is never greasy to the touch. The formula is made with 20% of the finest pure and unrefined shea butter and is naturally rich in vitamins A, E and F as well as antioxidants and healthy fatty acids to heal, moisturize and nourish the skin. It's cruelty-free and free of parabens, sulfates, petrolatums and phthalates. Each purchase garners a 15-cent donation to the Benin Education Fund to help provide education and medical care to children in West Africa. Call 310.305.3000 or visit outofafrica.com. Fenix Cosmetics For more than a decade, Fenix Cosmetics has supported Lupus LA and recently donated sunscreens to the Team Lupus LA runners at the 2014 ASICS Los Angeles Marathon. The company donates 15% of the proceeds from sales of its products, including Daily Rehydrating Sunscreen and Ultra Protection Sunscreen to Lupus LA. Its products are certified cruelty-free and are made in the United States. Call 877.FENIXCO or visit fenixcosmetics.com. gl • minerals The Bronze Kiss Bronzer/Highlighter Duo from gl •minerals offers a shimmering, light pink highlighter that pairs with a soft, luminous bronzer. All skin tones will benefit from this combination and its antioxidant- rich formulation—which includes vitamins A, C and E along with green tea extract to provide nutrients to the skin to help maintain a healthy radiance. A portion of the proceeds from sales is donated to the National Breast Cancer Foundation. Call 800.232.0398 or visit gloprofessional.com. DÉCLEOR Paris Since 2008, DECLÉOR Paris has been involved with a reforestation program in the Masindray Valley of Madagascar where more than 100,000 trees have been planted to protect natural water sources and local flora. The company has developed a solar electrification program of schools to limit deforestation and educate younger generations. Its new Voyage ˆ Madagascar Relaxing Scented Candle supports the brand's initiatives in Madagascar with 100% of profits going to ASMADA. Support for this region in Madagascar also comes in the form of sourcing essential oils for the candle in partnership with the Fair Trade Agreement of Madagascar. Visit decleorusa.com. True Promise Beauty True Promise Beauty donates a portion of the sales of its skincare line to St. Jude Children's Research Hospital. The line includes ONE Ten in One Multi- Treatment Facial Cream that works as a cosmetic primer as it retexturizes the skin and rejuvenates the skin over- night with a vitamin and antioxidant- enriched formulation. Call 888.761.2256 or visit truepromisebeauty.com. T a k e M y H a n d . i n d d 1 8 Take My Hand.indd 18 6 / 3 / 1 4 3 : 0 0 P M 6/3/14 3:00 PM