Beauty Store Business

JUL 2014

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16 July 2014 | beautystorebusiness.com Hot Tools The Hot Tools Diamond Harlequin Set features the Turbo IONIC Dryer and the 1-inch Nano Ceramic Flat Iron with an eye-catching harlequin print. The lightweight dryer features direct-ion technology, an 1,875-watt motor that's marketed as drying hair 50% faster than standard dryers and a turbo boost for increased airflow. The flat iron features nanoceramic styling plates that emit gentle far-infrared heat for shiny, soft, frizz-free styles and have patented Pulse Technology for "Gets Hot … Stays Hot" performance. It's backed with a one-year warranty. Donations go to the Susan G. Komen Foundation, the Texas Tech University Breast Care Center and the Power of Pink Foundation. Call 800.487.8769 or visit hottools.com. TAKE MY HAND The beauty industry has no shortage of generosity, especially for those in need. by Shelley Moench-Kelly SOMETIMES IT'S TOO EASY TO DISMISS THE NEED TO HELP OTHERS. MORTGAGES, CAR PAYMENTS, tuition and just life in general challenges many of us in just making ends meet. But remember that many people, animals and the overall environment suffer from illness, abuse and worse; and while we may struggle and gripe about our commitments and debt, we too could walk in the shoes of the less fortunate. Our industry is one that gives more than many others, so why not join in on the giving train? You'll be glad you did and so will your customers. Federici Brands HAIRraising for Boston Children's Hospital is a charitable initiative that unites the salon and haircare industries to help kids by supporting one of the best pediatric hospital and research centers (as ranked by U.S. News & World Report magazine) in the United States. Each year, salons across Massachusetts, New England and beyond gather together to participate in cut-a-thons, offering haircuts at a discounted price, with 100% of proceeds benefitting Boston Children's. Federici's Color Wow brand is a sponsor. Color Wow is a unique line that includes powder-based, brush-on root coverups. The line also features shampoos, conditioners, mousse, shellac and styling cream. Call 203.762.7667 or visit colorwowhair.com. Pattern by Tiffany Lerman The TT Large Tote Bag in camelia orange is fully lined and constructed of cotton, offering ample space for laptops, tablets, beach stuff, overnight gear and everyday must-haves. It measures 18-inches wide, 15-inches high and 4 1 /2-inches deep. Other details include an exterior pocket that's perfect for stashing cash or a cell phone and two interior pockets for easy access to smaller items, plus an extra detachable pocket that easily unhooks from a key fob holder to take necessities on-the-go. Twenty percent of proceeds goes to Best Buddies, a nonprofit organization dedicated to establishing a global volunteer movement that creates opportunities for one-to-one friendships, integrated employment and leadership development for people with intellectual and developmental disabilities. Call 310.295.1898 or visit patternla.com. Holding hands photo: Thinkstockphotos.com T a k e M y H a n d . i n d d 1 6 Take My Hand.indd 16 6 / 4 / 1 4 2 : 3 8 P M 6/4/14 2:38 PM

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