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84 April 2014 | beautystorebusiness.com Loxa Beauty/BSG Event 1 Loxa Beauty held a preview event for Beauty Systems Group's vendors, trade press and invited guests Feb. 20 in Denton, Texas. Here (from left) are John Paul Mitchell Systems' John Paul DeJoria, Armstrong McCall's Mark Spinks and JPMS' Luke Jacobellis. DeJoria and Spinks were among the event's many presenters. 2 The event started with a breakfast. Pictured are (from right) Sally Beauty Holdings chairman/CEO Gary Winterhalter and Fromm International's Kevin Barrett and John Lenz. 3 Both Loxa Beauty founder Janell Shaffer (left) and Joico's Sara Jones talked about LoxaBeauty.com. 4 Many vendors attended—including American International Industries' Mark Moesta (left)—as well as numerous rep fi rm principals, such as VNC Sales & Marketing's Charlie Coleman. 5 Loxa Beauty VIPs attending included (from left) Le Wang, Carissa Lancaster and Danielle McDowell. 6 Greg Dawson & Associates' Greg Dawson (left) and Conair Professional's Alan Stockman were there. 7 The Kirschner Group's Harlan Kirschner and OPI Products' Michelle Myles were also there. 8 BSG's John Golliher (left) presented. Here he speaks with Professional Consultants & Resources' Cyrus Bulsara. 2014 Western Buying Conference 1 The Western Buying Conference took place in January at Bally's Hotel and Convention Center in Las Vegas. Next year's event is Jan. 19-20. Pictured here (from left) are The Kirschner Group's Harlan Kirschner with Helen of Troy Professional's Art August and Scott Hagstrom. 2 Andis Co.'s TJ Dickinson (left) and Matthew K. Andis show off one of six banners related to the debut of the company's American Legacy Collection. 3 Representing Malibu C at the show were Trisha Rice and James Emiliani. 4 SANEK Neck Strips are celebrating their 90 th anniversary in 2014! Ask Graham Professional Beauty Products' Dave Albers (left) and Dan Hnilicka about that the next time you see them. 5 Fantasia Industries' Dave Stern and The Freeman Group's Nicole Freeman both reported having great shows. 6 The word from ApHogee/KAB Brands' Walt Winslow (left) and Domenic Costa is that the new Curlifi c! by ApHogee line continues to be a huge hit. 7 The biggest salon-products story of the show—and most likely of the year—was Fromm International's brilliant rebranding, which is one reason why Sara Pirok (right) and Liz Hagopian are smiling. 8 TKG's area housed Professional Beauty Association and City of Hope booths. Pictured here with TKG's Kirschner are PBA's Carissa Hocevar (left) and COH's Kathleen Talbot. 3 1 Image #6 by Manyesha Batist/All other images by Marc Birenbaum Photo Essay 4 5 6 7 7 8 2 2 1 3 4 5 6 8 All images by Marc Birenbaum P h o t o E s s a y 5 1 4 _ L o x a / W B C . i n d d 8 4 Photo Essay 514_Loxa/WBC.indd 84 3 / 6 / 1 4 1 1 : 5 2 A M 3/6/14 11:52 AM