42 April 2014
|
beautystorebusiness.com
Strength of Nature Global
president Mario de la
Guardia discusses his great
success in the multicultural
haircare market.
by Tracy Morin
MARIO DE LA GUARDIA, PRESIDENT OF STRENGTH
of Nature Global, oversees an ever-growing empire that
boasts 10 brands in the multicultural market—all produced
in the company's 250,000-square-foot facility in Savannah,
Georgia. With 200 employees and a presence in dozens
of countries worldwide, there's no denying de la Guardia
has a finger on the pulse of his target consumers, African-
American women and Latinas. In fact, thanks to recent
acquisitions of three brands from Unilever, his business is
now expanding to a second shift, operating 16 hours per day
to meet demand.
Recently, Beauty Store Business chatted with de la
Guardia about current trends and future forecasts within
this burgeoning market, among other things.
Photography
by
Armando
Sanchez;
logos
courtesy
of
Strength
of
Nature
Global
T h e M u l t i c u l t u r a l H a i r c a r e M a e s t r o . i n d d 4 2 The Multicultural Haircare Maestro.indd 42 3 / 5 / 1 4 1 : 4 0 P M 3/5/14 1:40 PM