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2 April 2014 | beautystorebusiness.com See the latest enewsletter products Read the latest BSB tweets Read the latest BSB Facebook posts 20 Beauty Store Business (ISSN 1098-0660), April 2014. Published monthly by Creative Age Communications, Inc., 7628 Densmore Ave., Van Nuys, CA 91406-2042. Periodicals postage paid at Van Nuys, CA, and at additional mailing offices. One-year subscription: U.S. $24; Canada & Mexico $48; other international $72. Canadian Agreement #40039474. Return undeliverable Canadian address to PO Box 201, Richmond Hill ON L4B 4R5, Canada. POSTMASTER: Send ADDRESS CHANGES to Beauty Store Business, Attn: Subscriptions, PO Box 1072, Skokie, IL 60076-8072. CONTENTS April 2014 Vol. 20 No. 4 On The Cover Mario de la Guardia, president, Strength of Nature Global. Photography: Armando Sanchez. Art direction and digital retouch- ing: Michael Block. Beauty specialist: Donna Moss, Donna Moss Makeup, 818.652.7854, mossmkup@yahoo.com. 20 Travel and Mini Must-Haves Stock up on these travel/ mini products that are just right for those on-the-go lifestyle customers. By Jody Ellis 32 Focus On … Kids/Tweens Check out these fi ve fun products for the younger set. By Ann H. Carlson B E A U T Y 6 Upmarket Offerings Discover the newest in personal fragrances. By Manyesha Batist 8 You're The Man! Take note of the variety of beauty and grooming goods just for men in this ever-growing products niche. By Katie O'Reilly 18 Get The Look It's a cinch to conquer the accent nail trend with these six easy steps. By Shelley Moench-Kelly 18 32 I N T H I S I S S U E 4 Editor's Note 70 Beauty Culture 72 Products 76 News 84 Photo Essay 88 Calendar 91 Ad Index 92 The Last Page S T O R E 34 Tax Law Changes 2014 Here's a roundup of the tax law changes for this year and how they'll affect you. By J. Tol Broome Jr. B U S I N E S S 42 The Multicultural Haircare Maestro Meet Mario de la Guardia, president of Strength of Nature Global, and discover the story behind this mega supplier that just keeps on growing. By Tracy Morin 54 Beauty Bus' New CEO Is On a Mission Ronda Wilkin steps in as the new CEO of Beauty Bus. She shares information about Beauty Drive 2014 and her future plans for this dynamic organization. By Liz Barrett 62 Behind the Scenes: Andis American Legacy Collection This Beauty Store Business exclusive will show you who and what are contributing to this new, exciting hit. By Liz Barrett T O C B S B 0 4 1 4 . i n d d 2 TOC BSB 0414.indd 2 3 / 5 / 1 4 1 : 3 2 P M 3/5/14 1:32 PM