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CONTENTS 34 September 2013 Vol. 19 No. 9 52 6 BEAUTY STORE 6 Makeup Heaven Here's a wide range of new and "hero" products and accessories from 17 suppliers to enrich your cosmetic inventory. BUSINESS 34 Building a Successful Social-Media Campaign 52 All about suki skincare By Terah Shelton Harris 20 Wigs, Clips, Extensions And More! View these 32 hair goods and related products in a suggested price range from $3.50 to $1,500. By Leah Genuario Check out these tips on how your business can do it well. 60 Getting a Line of Credit Have you considered the U.S. Small Business Administration's Working Capital CAPLine? By J. Tol Broome Jr. By Steven Austin Stovall, Ph.D. 44 How to Get More From Your Next Trade Show 32 Focus On … Fall/ Winter Nail Colors Experts share advice on maximizing your visits to trade shows. By Phillip M. Perry We feature six gorgeous collections that your customers will love. By Ann H. Carlson Read the latest BSB Facebook posts Read our in-depth Q&A; with president, founder and formulator Suki Kramer about her namesake line. By Regina Molaro Read the latest BSB tweets 2 September 2013 | beautystorebusiness.com See the latest enewsletter products IN THIS ISSUE 4 66 68 76 78 83 84 Editor's Note Beauty Culture News Calendar Products Ad Index The Last Page Beauty Store Business (ISSN 1098-0660), September 2013. Published monthly by Creative Age Communications, Inc., 7628 Densmore Ave., Van Nuys, CA 91406-2042. Periodicals postage paid at Van Nuys, CA, and at additional mailing offices. One-year subscription: U.S. $24; Canada & Mexico $48; other international $72. Canadian Agreement #40039474. Return undeliverable Canadian address to PO Box 201, Richmond Hill ON L4B 4R5, Canada. POSTMASTER: Send ADDRESS CHANGES to Beauty Store Business, Attn: Subscriptions, PO Box 1072, Skokie, IL 60076-8072. On The Cover Suki Kramer, president, founder and formulator of suki skincare. Photography: Armando Sanchez. Art direction and digital retouching: Michael Block.