Beauty Store Business

SEP 2013

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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Page 67 of 87

Beauty Culture Store Design That Sticks Dry shampoos are growing in popularity and sales, according to new research from Mintel Beauty & Personal Care. Mintel's Global New Products Database found that in 2008 dry shampoo introductions accounted for just 1% of global shampoo launch activity, but by 2012 the segment captured 3% of category new-product development, and 2013 is on track to surpass 2012 levels. In addition: • 16% of U.S. adults report some usage of a dry shampoo in the last year • Usage across the United Kingdom, Spain, France, Germany and Italy is similar to the United States; although it peaks in the United Kingdom, where 23% of women partake in the segment • 17% of women in the United Kingdom use dry shampoo when they don't have time to wash their hair, compared to the collective European segment—the United Kingdom, Spain, France, Germany and Italy— of 5% of women Mintel also found that dry shampoo, similar to other products, is selected based on benefits versus low price. Subsequently: • The time/speed claim has been present in 53% of dry shampoos launched since 2009—making it the most frequently used claim in the segment and the fastest-growing one • Brightening and illuminating benefits have posted the most significant growth with introductions more than doubling 220% between 2009 and 2011 • Beauty-enhancing claims have become more commonplace in dryshampoo new-product developments, and have been present in 19% of global introductions since 2009 Mintel predicts that: • The future of dry shampoo includes unique fragrances as 53% of U.S. women find the fragrance of their shampoo and conditioner to be an important characteristic • Shine is a top priority for consumers and will become as such for manufacturers • Beauty-focused benefits and new format types will also build momentum in the dry-shampoo category 66 September 2013 | 10 Habits of Highly Effective Stress Managers Stress is prevalent and manageable. Allen Elkin, Ph.D., author of Stress Management For Dummies, 2nd Edition, offers effective means of tackling stress. 1. Relax. Employ activities that distract you from stressors. 2. Eat right and exercise. An adequate reserve of vitamins, minerals and other essential elements—as well as hydration and exercise—maximize your ability to cope with stress. 3. Get enough sleep. Make a reasonable bedtime a priority and keep the time consistent. 4. Don't worry about unimportant stuff. Rate your stressor on a scale of one to 10; leaving 10 for major life problems, such as the loss of loved one. 5. Avoid anger. Note: "Much of your anger comes from various forms of distorted thinking," explains Elkin. 6. Be organized. A cluttered and disorganized life leads to stress. Discover effective resources to aid you. 7. Manage time efficiently. Learn how to be in control of your schedule. Create lists and mark your calendars—so that you can see where your time goes. 8. Have a support system. Let people support you, provide a listening ear, make you laugh, distract you and even offer solutions. 9. Live your values. "The greater the congruence between your values and your goals, and between your decisions and your actions, the lower your stress level will be," says Elkin. 10. Have a good sense of humor. Whenever you can laugh at a frustrating situation—or even yourself—you're well on your way to putting stressors into perspective. ■ Do you have culturally relevant information that our readers ought to know? Send it to senior editor Manyesha Batist at Dry Shampoo Use Rising Forthcoming ideas for effective store design are likely to be influenced by traditional gathering spots of the past, explains Joseph Bona, president of branded environments at brand agency and retail design consultancy CBX. "Even in this digital age, like-minded people still enjoy being together amid a sense of community in tried-and-true gathering places such as football stadiums, churches, concert halls and cafes," Bona said during an April presentation at GlobalShop, the annual retail design and shopper marketing show. "The real opportunity for retailers moving forward is to leverage their stores in ways that lead to meaningful social engagements in just the same way. The look and feel of the store should encourage shoppers to linger, interact with one another and, ultimately, form a strong identification with the brand." Whether operating a store in cyberspace or a shopping mall, retailers need to incorporate sensorial elements into their customers' store experiences, advises Bona. "The emotional resonance always counts," he says. During the GlobalShop presentation, Bona showed images of successful gathering places that evoked various emotional responses in consumers—from magnificent cathedrals and inviting theaters, to historic sports stadiums and sumptuous stores. "People still like emotion," he noted. "They still want to connect in a social way. Branding and store design can and should reflect this reality."

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