Beauty Store Business

SEP 2013

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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Page 33 of 87

Focus On . . . Fall/Winter Nail Colors Your customers will love this season's hottest collections. by Ann H. Carlson 1 2 1 The psychedelic duo-chromatic shimmers and soft crèmes from Orly's Surreal collection features six shades, including Angel Rain, a light blue duo-chrome; and Pixie Powder, a light purple and gold shimmer. Orly lacquers are made without DBP, toluene, formaldehyde and formaldehyde resin. Suggested retail price: $8.50, 800.275.1111, 2 Available only to the professional market, the Precious Metals collection from Cuccio Colour introduces seven shimmering and lustrous shades, such as Cobalt Cool and Bronzed Goddess. The collection, which features an LED light cap, also includes the Cuccio Nail Solutions High Gloss Top Coat. SRP: $13.90, 800.762.6245, 4 3 Alessandro International's COLOUR CODE4 collection offers 99 colors, allowing professionals to choose different palettes for every season. The colors are designed to match across at least three of four different application techniques: non-permanent Nail Polish; semi-permanent Lac Sensation; Permanent Colour Gel; and STRIPLAC, which is a UV/LED nail polish with no drying time. SRPs: $9.50 Nail Polish; $18.50 Lac Sensation; $11.95 Colour Gel; $9.95 STRIPLAC, 800.645.3340, 3 4 A.I.I.'s Seche Clever and Confident collection features six saturated hues for fall: Happy, As Is, a raspberry red crème; Wonderfully Witty, a navy blue crème; Silly, But Sensible, a burnt-orange crème; Clever and Confident, a deep plum crème; Intuition, a dark merlot with red shimmer; and Versatile, a dark teal crème. SRP: $8.50, 800.621.9585, 5 6 5 The Mystical Beauty Perfect Match collection from LeChat includes six Perfect Match UV/LED Cured Soak Off Gel Polish Colors—each with a Dare To Wear Matching Nail Lacquer—and a color nail-tip swatch keychain. The shades are Pale Moonlight, Celestial, Serene Reflection, Dark Forest, Illusions and Daydream. SRP: $15.95, 510.741.9998, collection includes four earth-tone hues, each named for a silver-screen star: Audrey, jade; Liz, plum; Marilyn, a deep orange; and Rita, yellow. LCN's professional-grade formula features nanotechnology for superior strength, durability and shine. SRP: $7.50, 800.866.2457, ■ Ann H. Carlson is a Los Angeles-based writer and editor. 32 September 2013 | Model photo: 6 Inspired by old Hollywood, LCN USA's Charade

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