Beauty Store Business

SEP 2013

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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Page 31 of 87

Complete Care Wigs, weaves and hair extensions can be very expensive. To protect your investment, DeMert Brands offers a complete system of products for the care and styling of both natural and synthetic wigs, weaves and extensions. Wig & Weave Oil Free Shine is professionally formulated to give wigs, weaves and hair extensions the ultimate shine and glossy finish. It's oil- and alcohol-free and provides a healthy, vibrant look. Also available is its Wig & Weave Shampoo, which cleans, deodorizes, conditions and restores human or synthetic hair wigs, weaves and extensions without stripping color. It removes oils and dulling film for a soft, healthy, natural appearance., 800.982.6143 Synthetic Clip-In Malibu C presents Weaves & Extensions Wellness Treatment. It features exclusive crystalized vitamin technology that stops oxidative action to prevent breakage and prepares the hair for chemical treatments by gently but thoroughly removing mineral and product buildup. The treatment also banishes discoloration caused by oxidized minerals, medications and other buildup blockers, instantly renormalizes chemically stressed human and synthetic hair, penetrates deeply to enhance moisture retention and soothes dry, irritated scalp. It's safe for use on all extensions and hair systems, including wigs, toupees, extensions and so on. SRPs: $3.50 5gm packet; $42 box of 12 packets, 800.622.7332 Couture Fiber Hair Couture has developed its brand-new Avanti Synthetic Line to offer affordable alternatives in luxurious hairstyle for special occasions. Each category in the line features Couture Fiber, a heatfriendly material with a higher range of versatility in styling. The hairpieces can be safely heated at 300° F, while maintaining a natural look, feel and flow. The line features 20 different colors, ranging from solid colors like Natural Black and Cherry Red to mixed tones like Dark Ash-Blonde and Light Honey Blonde. The One-Piece Clip-On comes with a built-in Romance Wave curl and a 20-inch length. It's perfect for giving more body and volume with the secure fit of simple hair clip attachment. SRP: $50, 562.483.7376 Wellness Treatment Hair Couture's Avanti Synthetic Line features Couture Fiber, a heat-friendly material with a higher range of versatility in styling. The hairpieces can be safely heated at 300° F, while maintaining a natural look, feel and flow. The Pony Wrap comes in a straight texture and an 18-inch length. Its hook-and-loop wrap piece secures the ponytail while adding emphasis in style where the hair is tied back. SRP: $40, 562.483.7376 Adhesive Hair Extensions Blended Extensions Pink Diamond from JBS Hair introduces Adhesive Hair Extensions that use antibacterial medical tape instead of regular clips for a weightless, natural feel. The all-natural remy unit carries 20 extensions with a weft length of 1 1/2-inches and a choice of hair lengths ranging from 14 inches to 22 inches. Step-by-step instructions make adding length and volume easy. SRPs: $90, 14-inch; $100, 16-inch; $120, 18-inch; $150, 22-inch, 678.805.3000 Hair Couture introduces Smart Hair, an express hair-extension product designed to blend naturally without causing damage to the user's own hair. Its weight distribution and fine mono-line component allows for a comfortable, secure fit for all-day use. Smart Hair comes with two connected pieces for a beautiful, soft-layer finish and can be applied in minutes. The humanremy version is available in 16-inch and 20-inch lengths, while the synthetic styles are available in 14-inch and 18-inch lengths, with many available colors ranging from natural solids to highlighted mixed blends. SRPs: $270 16-inch Human Smart Hair; $300 20-inch Human Smart Hair; $70 14-inch Synthetic Smart Hair; $80 18-inch Synthetic Smart Hair, 562.483.7376 Brazilian Hair Hair & Accessories VIP Collections offer virgin Brazilian 100% human hair available in a range of lengths from 12 inches to 30 inches. Collected from a single donor and free from chemical treatments, the hair comes in a natural black color. Raw, unprocessed hair can be dyed, permed or bleached and comes in a single weft that weighs 100 grams per pack. Available styles are Natural Curl and Body Curl. SRPs: $49.99 to $139, 954.989.7990 30 September 2013 | Graduated Bob LUXHAIR WOW ANGLE BOB by Daisy Fuentes is a gently graduated bob with loads of volume and soft, sweeping, lightweight bangs. Styling tools up to 320° F can be used. SRP: $199, 800.LUX.HAIR ■ Leah Genuario is a Hawthorne, NJ-based freelance writer. She is the former editor of Beauty Packaging.

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