Beauty Store Business

SEP 2013

Beauty Store Business provides solutions for better retailing! New products, industry news, savvy business moves and important trends affecting both brick-and-mortar and online retailers are included in each issue.

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Betty Dain Creations For those looking for a professional blending sponge, look to Betty Dain's Precision Blending Sponge. Use the pointed end to apply excellent coverage to the stubborn, hard-to-reach areas around the eyes and the creases of the nose. The large portion of the sponge is great for mingling foundation and concealer on the cheeks, forehead and along the jawline. Want to create volume without clumps? Consider Silicone Mascara Wands. The silicone wand helps coat the mascara evenly while grabbing and separating the lashes. Use the special tip of the Ball Tip Silicone Mascara Wand to reach the lower lashes and inner corners. These disposable and sanitary wands can also be used for grooming brows. SRPs: $4.99 sponge; $6.29 mascara wands bettydain.com, 800.327.5256 Zadro The Zadro Cordless Next Generation LED Lighted Mirror consumes less electricity (70% less than light bulbs) without compromising brightness, unlike other LED lights. It features lifetime Eco-Friendly LED bulbs that never need replacing and a dual-sided 10X/1X magnification mirror head with a 360° endless rotation. Use suction cups to attach to your station's mirror. SRP: $109.99 zadroinc.com, 800.468.4348 Royal Brush Royal Brush presents makeup brushes, including the BX-95 [R]evolution Large Smudger Brush that's a perfect, precision eye shadow detail smudger for sharp creases and contouring; the BX-66 [R]evolution Eye Blender Brush, a multipurpose eye shadow contour and blender; and the BX-15 [R]evolution Small Domed Kabuki Brush that's a compact brush for perfect blush or bronzer application. royalbrush.com 12 September 2013 | beautystorebusiness.com Minerals Mate It has been said that mineral makeup is a love or hate thing, but the Minerals Mate Application & Mixing Tray solves two of the biggest problems with makeup: mess and cross-contamination. Featuring three large wells and four small wells, this tray is ideal for mixing foundations, blushes and eye colors. Place caps over the wells to store leftovers. More importantly, it also solves the problem of cross-contamination by eliminating doubledipping. The tray comes in three designs and can be easily washed with soap and water. SRP: $19.95 mineralsmate.com

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