Beauty Store Business

AUG 2013

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Malibu C Hard water can leave deposits and impurities in hair, creating buildup and making hair brassy and discolored. Malibu C's Hard Water Wellness Treatment helps naturally remove those impurities with its vitamin-infused formula that's formulated with a patented nature-identical vitamin C complex and is free of preservatives, parabens and sodium chloride and 100% vegan. Original C Serum protects skin against both oxidative and environmental damage. Formulated with L-ascorbic acid and utilizing fresh-activation vitamin crystal technology to ensure the highest efficacy of vitamin C, the serum helps improve skin tone and texture, as well as reduce the appearance of pigmentation. Scalp Therapy is marketed as the first ever 100% vegan crystalized flake fighter. It gives instant relief to itchy, irritated scalps while infusing hair and scalp with soothing botanical and essential oils. It's free of preservatives, parabens and zinc pyrithione, a common ingredient in many dandruff products. SRPs: $3.50 per packet/$42 box of 12 Hard Water Wellness Treatment; $36 Original C Serum; $4.50/per 5g packet or $54 box of 12 Scalp Therapy malibuc.com, 800.622.7332 Conceived By Nature The Moisturizing Citrus Shampoo and Moisturizing Citrus Conditioner are a best-selling combo from Conceived By Nature (the natural and organic haircare line from Straight Arrow Products). Safe and gentle enough for all hair types, both are made of organic ingredients such as green tea extract, aloe, olive and essential oils blended to create a system that refreshes, moisturizes and strengthens the hair and scalp. SRPs: $9.99 each conceivedbynature.com, 800.827.9815 ■ Jody Ellis is a freelance writer based in Alaska. She has co-authored an Alaskan cookbook titled What's Cooking, Alaska? 36 August 2013 | beautystorebusiness.com

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