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It's a niche that keeps on growing. Check out the latest in natural products. by Jody Ellis Creme of Nature Soma Episencial Creme of Nature's 100% pure Argan Oil is all natural and gives dry hair and skin new life. Rich in vitamin E and antioxidants, the multiuse oil works equally well on all hair, skin and nails. It has no fillers, synthetics, mineral oil or parabens. Featuring certified-organic sunflower and coconut oil, Sunflower & Coconut Detangling Conditioning Shampoo cleans gently while adding moisture. It's gentle enough to use daily on relaxed, color-treated, natural or weaved hairstyles. Argan Oil Strength & Shine Leave-In Conditioner is a dual-phase treatment that combines argan oil and a protein complex. With a strengthening protein complex protecting against damage and heat styling as well as an infusion of Moroccan argan oil, it detangles hair while leaving it shiny and healthy. Suggested retail prices: $3.99 Shampoo; $5.99 Conditioner; $12.99 Argan Oil cremeofnature.com, 800.933.4303 Soma's Voluminize Thermal Spray protects, conditions and volumizes all day. This vegan product contains no sulfates, alcohol, parabens or formaldehyde. It provides UVA and UVB protection, is resistant to humidity and won't strip color. Blonde/Silver Hair Shampoo helps with toning after using lighteners, as well as preserving cool blonde, red, violet and brown shades while preventing a brassy finish. It's organic and sulfate-free. Clarifying Shampoo is free of parabens and formaldehyde and is 100% vegan. It removes excess buildup and trace minerals without compromising hair color and is great for swimmers who deal with chlorine buildup and can be used on any hair type. somaorganics.com, 866.843.2257 Episencial's Playful Wash provides gentle cleansing for sensitive skin of all ages and is 95% certified organic. The Snuggly Lotion is a light daily moisturizer that goes on smoothly and absorbs quickly. Borage seed oil, white avocado, flax and primrose oils offer natural moisturizing. Sunny Sunscreen provides UVA/ UVB protection without harsh chemicals, while enriching aloe and green tea extract keep skin calm and comfortable. These products are free of additives, parabens and synthetic fragrance. SRPs: $9 Shampoo/Body Wash; $12 Snuggly Lotion; $13 Sunscreen episencial.com, 800.690.1610 30 August 2013 | beautystorebusiness.com