For beauty business news, beauty store owners turn to Beauty Store Business. Beauty business trends, beauty business profiles and more!
Issue link: http://beautystorebusiness.epubxp.com/i/141850
News advancing our industry PBA Announces Strategic Partnership to Produce Revolutionary Industry Study T The Professional Beauty Association (PBA) and P ren renow renowned research firm Kline & Company, Inc. have announced a strategic collaboration designed to source ann annou and provide detailed, highly accurate, and actionable market intelligence on the professional beauty industry by monitoring transactional sales data from salon chains, independent salons, distributors, and salon/spa software management companies. This revolutionary effort, named Kline PRO, will ultimately provide data to help identify trends, benchmark performance, evaluate competitive beauty-related sectors, and aid in the decision-making processes for businesses involved in the professional beauty industry. The research and data will also enable PBA to better design educational content for events and webinars. Kline is working closely with PBA to ensure data collection procedures and safeguards are implemented and closely followed to ensure anonymity. With a high degree of interest from several major companies within the industry, PBA is actively encouraging its members and others to join in this initiative. PBA will also have access to additional Kline research and will be the exclusive trade association connected with the service in the professional market space. PBA members will receive special member-only pricing and enjoy access to this data and other unique Kline information. To participate in the study, visit probeauty.org/klinepro. For specific questions, please contact PBA Executive Director Steve Sleeper at steve@probeauty.org. PBA Research, Studies Cover Spectrum of Industry PBA provides its members with the tools and resources for success in the beauty industry. Gain industry insights and current data through a variety of reports: Distributor Benchmarking Survey National Salon/Spa Industry Tracking Survey Business of Beauty: Defining the Future of Beauty Retailing Guide to European Cosmetic Regulations Market Shipment Study Economic Snapshot of Salon/Spa Industry Consumer Trend Reports National Salon/Spa Industry Profile... And more. Visit probeauty.org/resources to find the resources you need. The Professional Beauty Association (PBA) advances the professional beauty industry by providing our members with education, charitable outreach, government advocacy, events and more. PBA is the largest organization of salon professionals with members representing salons and spas, distributors, manufacturers and beauty professionals/NCA. 114 August 2013 | beautystorebusiness.com LAB42 SURVEY REVEALS MILLENNIAL WOMEN'S PREFERENCES BUYING MAKEUP Beauty store owners and managers, note: Millennial women are loyal to their favorite makeup brands. Sixty-eight percent say that even in a tough economy they'd opt for their preferred brands rather than less expensive products. That's according to a survey of 500 U.S. women ages 18 to 34 who purchase makeup conducted in May by market-research company Lab 42. "Makeup is often part of a woman's daily routine, and we wanted to investigate trends specifically surrounding how Millennials wear and purchase their products," says Gauri Sharma, Lab42 CEO. "It is especially relevant for brand managers and marketing teams to note that 58% of female Millennials purchase different makeup products for the summer and the winter seasons." Other survey highlights include: • Free samples—not promotions nor discounts—are the No. 1 way to influence these women to try a new makeup brand. • Forty-two percent follow beauty brands on social media. Nearly half of them have received a discount as a result of following a brand. • Seventy-two percent have received a free gift with a previous makeup purchase. Of those, 54% have postponed a makeup purchase to receive a free gift at a later date. • Which makeup product would they wear every day if they could only choose one? Mascara is No 1. Foundation is a close No. 2. • Eighty-one percent state it's important to have SPF in their foundation; 86% report that SPF is a must-have in their moisturizer. • Ninety-five percent use makeup to enhance their features; 94% indicate that makeup makes them feel more confident. • Three out of four don't mind spending money on makeup because it helps them feel good; 84% use it to hide their flaws; 36% relate that wearing makeup feels like an obligation. NYX NAMES BARTOLUCCI CHIEF CREATIVE DIRECTOR NYX Cosmetics has announced the appointment of Cristina BartolucciÑ a beauty-industry veteran and co-founder of DuWop CosmeticsÑas chief creative director. Bartolucci will work alongside NYX Cosmetics founder and chief creative officer Toni K., providing leadership in product development, brand strategy and creative. BartolucciÕs experience within the beauty industry spans more than 20 years. She began her career as a makeup artist for A-list celebrities as well as notable film, television shows and national commercials. She most recently served as vice president of brand relations for Preferred Display, where she consulted on the design and the development of point-of-purchase displays for domestic and international beauty retailers. In addition, Bartolucci has served as vice president of innovation for Roberts Cosmetics, which provides cosmetics packaging and formula development. In this role, she created more than 100 products for leading cosmetics brands around the world. These positions came on the heels of co-founding and acting as chief creative officer of DuWop CosmeticsÑthe cult brand known for its innovative Lip Venom, marketed as the first-ever lip plumper. ■