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News BUTTER LONDON TO UNVEIL BESPOKE COLOUR COSMETICS COLLECTION The hot butter LONDON brand will soon get hotter. The brand continues to expand its product offerings and is launching a collection of Bespoke Colour Cosmetics at ULTA Beauty stores and on butterlondon.com nationwide Aug. 1. "We are an irreverent brand full of contradictions," says Leslie Freytag, butter LONDON president and CEO. "Known for products that consistently deliver beautiful, fashion-inspired results, this new collection of cosmetics ensures our clients continue to experience the level of quality they have come to expect and in a way that lets them showcase their own individual personality." Katie Hughes, the brand's global color ambassador, celebrity makeup artist and manicurist, worked closely with the product-development team. "butter LONDON is all about fashion-driven colour," adds Hughes. "The shades that you'll see in this collection are true to the brand in that they're vibrant, unexpected and on trend, whilst simultaneously maintaining the same quality of paraben- and phalate-free, highly pigmented shades we're known for." The Bespoke Colour Cosmetics collection will include five nail lacquer shades (priced at $15), WINK Mascara in six shades ($20), WINK Cream Eye Shadow in six shades ($18), WINK Eye Pencil in six shades ($18), LIPPY Tinted Balm in six shades ($20) and CHEEKY Cream Blush in four shades ($20). DAILY GLOW STARTS DAILY PRODUCT REVIEW HUB BEAUTY365 Daily Glow—which is part of media company Everyday Health—has launched Beauty365, an online hub featuring expert-driven reviews of beauty products 365 days a year. Beauty365, which acts as a personal adviser and shopping consultant, integrates expert reviews with social connectivity and immediate purchase ability. "Our mission is to help our readers become experts on healthy choices in the beauty aisle," says Daily Glow executive editor Liesa Goins. "Daily Glow and our new Beauty365 provide women with credible information and solutions, and they will also allow them to make fun, new discoveries." B r i g ht e n U p t he C o u n t e r with NEON COMBS Your Best Source for Beauty, Barber & Spa Supplies Call us today for a current catalog 800.645.5118 112 August 2013 | beautystorebusiness.com | www.burmax.com