Beauty Store Business

JUL 2013

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Photo Essay 1 Beauty Bus Foundation's Beauty Drive 2013 2 1 The Beauty Bus Foundation's Beauty Drive 2013 was held May 5 at the California Science Center in Los Angeles. More than $140,000 was brought in. You can still donate. Visit beautybus.org. 3 4 2 Toni K., founder and chief creative officer of NYX Cosmetics, was honored with the 2013 Lifetime Achievement Award. NYX makeup artists offered three insp-eye-ring looks to guests. 5 3 Guests included sponsors, donors, friends and clients of the foundation. 4 Clients Karn Meyers and Mark Dodge made the most of a rare outing. 5 Sponsor Orly offered nail services. 6 7 6 The silent auction featured sports memorabilia, beauty baskets, jewelry and more. 8 7 Foundation founder/CEO Alicia Liotta walks the "orange" carpet with Bosley Professional Strength's Eric McLemore. 8 Beauty Bus beauty pro volunteers and stylist Joseph Rene offered haircutting and styling. 9 10 11 9 This fourth annual event offered a Kids' Korner with face painting and hair tinsel. Children also made arts & crafts projects for clients. 10 (From left) Foundation founder/board secretary Wendy Levine, Toni K. and Liotta pose for a photo. 12 13 12 Various beauty companies—including OPI, Darphin, Sexy Hair, Bosley Professional Strength and Mama Mio—donated auction items. 14 13 Jay Halaby + Associates' Jay Halaby (right) and his family left with gift bags featuring beauty products as well as other auction winnings. 14 The Beauty Bus vehicle—sponsored by the Schaeffer family—was outside the venue to welcome guests. 15 16 17 15 Pictured (from left) are 2012 Lifetime Achievement Award winner Dean Banowetz of InStyler, Liotta and Toni K. 16 Imogen Schwartz gets glittered with glimmer tattoos. 17 Sponsor InStyler offered haute hairstyling by InStyler staff and Beauty Bus beauty pro volunteers. 98 July 2013 | beautystorebusiness.com All images courtesy of A Picture Forever and the Beauty Bus Foundation 11 Patrice LaCour shares with guests what the Beauty Bus has meant to her and her family.

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