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Issue link: http://beautystorebusiness.epubxp.com/i/134313
News OWNER OF THE BEAUTY BOX OPENS CANDLE COLLECTION SHOP NEXT DOOR When The Beauty Box—the popular apothecary with a curated selection of niche and well-known beauty products on Ventura Boulevard in Studio City, California—launched in 2005, it was an instant success with makeup artists, hairstylists, celebrities and consumers. Now founder and owner Regina Tseikhin has brought her good taste in beauty products and her ability to discover the latest and greatest under-the-radar brands into the home realm with the launch of the Candle Collection Shop, a new store carrying an exclusive selection of curated candle and home brands—right next door to The Beauty Box. "This has been my dream for the past two years," says Tseikhin. "I've long been fascinated by candles and the way they can blend both beauty and home, and wanted to create a special atmosphere where customers can select from an incredible array of brands and candle styles to enhance their living spaces." Marketed as the first of its kind in Studio City and Los Angeles' San Fernando Valley, the Candle Collection Shop offers a wide variety of niche candles and home accessories—including pillars, diffusers and other decorative items from brands such as Thompson Ferrier, Modern Alchemy, Rigaud and Illume. In all, more than 1,000 items are offered in an 800-square-foot, teal-and-gold-decor space. CARIS NAMED PRESIDENT OF THE KIRSCHNER GROUP Since May 1, there has been a new president of The Kirschner Group: Jane Caris. Caris has replaced Harlan Kirschner, who is now CEO of the professionalbeauty global sales and merchandising organization. "Jane has been with our orgaJane Caris nization for more than four years," says Kirschner. "During this time, she has done an excellent job of taking over the responsibility of our day-to-day operations. This shift in duties has allowed me to become more strategic, forward-thinking and big-picture focused in my role. "Both of our new titles better reflect the scope of our responsibilities and duties moving forward," adds Kirschner. "Jane and I will both continue to be focused on growing our value and our business." 90 July 2013 | beautystorebusiness.com ETSY WHOLESALE NOW IN BETA PHASE, SEEKS QUALIFIED RETAILERS AND VENDORS While beauty retailers usually want to sell well-known brands, a number of them— especially on the high end—have found Etsy.com to be an excellent source for small quantities of boutique-type merchandise to sell. Now the marketplace giant has launched Etsy Wholesale at Etsy.com/wholesale for buyers and vendors, including bath and beauty, as well as other product categories. Currently, it's in a beta period. And that's expected to be completed late this summer. Etsy Wholesale defines itself at its homepage under "It's here!" as "a private, juried marketplace where retailers can discover unique, hard-to-find products from vetted artists, designers, and vintage purveyors." It's being designed so that retailers can select from a large pool of items and connect directly with vendors, view their Web-based line sheets and submit orders—similar to a 24/7 online trade show. There is an application process for Etsy Wholesale buyers and vendors. Etsy Wholesale is free for buyer membership. It does vet buyer applicants to ensure that they qualify to purchase items wholesale. As a buyer, you guarantee that you represent a retail business and have the authority to enter into agreements on behalf of that business. You must be able to provide a valid Resale Tax ID number, VAT, BN or ABN for your business. (This information isn't verified, although it may be shared with a vendor during an order.) Etsy Wholesale is free for vendors during the initial trial period. It's still in the process of finalizing the fee structure for vendor accounts and says it's "dedicated to creating pricing that will be appropriate for the marketplace and its services, yet not prohibitive for independent, creative businesses." Also, it vets vendor applicants to ensure that they're capable of fulfilling wholesale orders. In its beta phase, Etsy Wholesale is open to applicants worldwide but will at first only be in English and only support U.S. dollars, wrote Vanessa Bertozzi, senior program manager/leader, in an Etsy News Blog post published April 17 in product announcements. Last year, Etsy acquired Trunkt.com, and has used the technology and what it learned there for Etsy Wholesale. Trunkt has now closed. NORMAN JOINS DERMA E AS VICE PRESIDENT OF MARKETING Jennifer Norman is derma e's new vice president of marketing, overseeing brand management, product development, public relations, ecommerce, education, market research and social media. The role is newly created for the company. Norman is responsible for developing and executing the company's marketing and communications strategy. She will help the company achieve its objectives of sales growth, visibility and profitability while ensuring a consistent message that adheres to corporate direction. Jennifer Norman "I have always admired derma e from afar," says Norman. "The quality of the products, the company's business ethics, the core brand tenets and its incredibly loyal consumer base show me that the heart of the brand is very strong. My primary role now is to champion brand cultivation—to carefully nurture the best out of the brand so it will blossom and grow to be No. 1 in every category within the natural skincare space." Norman holds more than 16 years of experience in the beauty industry, including marketing positions at L'Oréal, Victoria's Secret, Neutrogena and BORBA. Most recently, she ran her own strategic-marketing consultancy, JNo Marketing, where she took on acting vice president of marketing roles for Stila Cosmetics and La Fresh Group. Norman received her bachelor's degree in marketing management with a minor in graphic design from Virginia Tech, as well as an MBA from Georgetown University.